Archive for the ‘Search Marketer’ Category

What’s Wrong With This Search Ad?

March 8, 2010

I saw this ad today for Facebook.com in a Google search result for advertising.

Reach The Exact Audience You Want With Targeted Ads

Reach The Exact Audience You Want With Targeted Ads

Any search marketer who has successfully sold paid search to clients should be able to spot how Facebook’s argument for advertising on their site is fundamentally flawed.

Although digital, advertising on Facebook is still display advertising.