Search Marketing Communications

Predicted growth in advertising spend per media for 2009 from Wachovia via the Wall Street Journal:

Growth of total U.S. advertising -0.8%

Internet +10%

Yellow Pages +6.3%

Cable TV +4.0%

Billboards +3.0%

Magazines -2.0%

Broadcast TV – 2.7%

Cable -4.0%

Radio -4.8%

Newspapers -9.8%

Don’t these ad growth – or lack thereof – predictions represent each specific media’s ability to reach, target and hold its audience’s attention?

When the overall economy contracts, aren’t general media those who first experience a contraction in their audience’s attention?

When media loses it’s ability to hold its audience’s attention doesn’t it soon thereafter lose advertiser support as well?

Tags: 2009 Ad Spending Forecast, Billboards, Broadcast TV, Cable TV, Internet, Magazines, Media Attention Deficit, Newspapers, Radio, Yellow Pages

This entry was posted on October 14, 2008 at 4:35 am and is filed under Ad Spending Forecast, Advertising, Broadcast TV, Cable TV, Internet, Magazines, Media Attention Deficit, Newspapers, Radio, Yellow Pages. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.