Predicted growth in advertising spend per media for 2009 from Wachovia via the Wall Street Journal:
Growth of total U.S. advertising -0.8%
Internet +10%
Yellow Pages +6.3%
Cable TV +4.0%
Billboards +3.0%
Magazines -2.0%
Broadcast TV – 2.7%
Cable -4.0%
Radio -4.8%
Newspapers -9.8%
Don’t these ad growth – or lack thereof – predictions represent each specific media’s ability to reach, target and hold its audience’s attention?
When the overall economy contracts, aren’t general media those who first experience a contraction in their audience’s attention?
When media loses it’s ability to hold its audience’s attention doesn’t it soon thereafter lose advertiser support as well?
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