Posts Tagged ‘Marketers’

Business Management Reduced to Three Steps

May 23, 2009

In this Google webinar, Avinash Kaushik gives marketers a list of five things they can do to improve their business results.

The theme of Kaushik’s presentation “Aggregation of Marginal Gains: Little Changes, Large Results” stemmed from John Carlzon’s quote: “You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.”

In his Google webinar, Kaushik also brilliantly condensed the essence of business management into three simple steps:

1. Increase revenue

2. Decrease costs

3. Improve customer satisfaction and loyalty.


Google Business Channel on YouTube

October 27, 2008

For videos, presentations and webinars about Google’s business products and advertising solutions visit the Google Business Channel on YouTube.

Google Business Channel

Google Business Channel

There are presently 55 videos posted on the Google Business Channel.

Each video was created to address common questions marketers and advertisers have about Google’s marketing and advertising products.