In this Google webinar, Avinash Kaushik gives marketers a list of five things they can do to improve their business results.
The theme of Kaushik’s presentation “Aggregation of Marginal Gains: Little Changes, Large Results” stemmed from John Carlzon’s quote: “You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.”
In his Google webinar, Kaushik also brilliantly condensed the essence of business management into three simple steps:
1. Increase revenue
2. Decrease costs
3. Improve customer satisfaction and loyalty.
Search Marketing Communications 
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