Archive for the ‘Google Webinars’ Category

Google Webinar: Using Data To Better Connect With Your Customers

October 10, 2009

Google Analytics Evangelist Avinash Kaushik recently hosted a one and a half hour long webinar called “Using Better Data to Connect with Your Customers.”

Although I wasn’t able to attend the original webinar, watching this video at a time that was convenient for me was the next best thing to being there.

I look forward to seeing more webinars like this one on the Google Business Channel @ YouTube.


Business Management Reduced to Three Steps

May 23, 2009

In this Google webinar, Avinash Kaushik gives marketers a list of five things they can do to improve their business results.

The theme of Kaushik’s presentation “Aggregation of Marginal Gains: Little Changes, Large Results” stemmed from John Carlzon’s quote: “You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.”

In his Google webinar, Kaushik also brilliantly condensed the essence of business management into three simple steps:

1. Increase revenue

2. Decrease costs

3. Improve customer satisfaction and loyalty.

Free Google Adwords and Google Analytics Webinars

April 18, 2009

Google has several free webinars for search engine marketers coming up later this month through early June.

Conversion Optimiser
Learn how to get more conversions for Google AdWords campaigns at a lower cost using Google’s free CPA bidding tool.

29th April 3pm (GMT)

Google Analytics

Google Analytics I:

Getting started and tracking conversions.
An introduction into Google Analytics and how you can use it to help your online business.

6th May 3pm (GMT)

Google Analytics II

Managing your Google Analytics account set up for best results.
Advanced implementation issues for complex websites, such as third party shopping carts and sub-domains.

13th May 3pm (GMT)

Google Analytics III

Report navigation and analysis of Google AdWords data. Understanding reports and how to use them to identify areas of development for your AdWords account.

20th May 3pm (GMT)

Website Optimiser
An introduction to Google Website Optimiser and how to launch your first test to improve the performance of your website.

3rd June 3pm (GMT)

Sign for Google’s free webinars here.