Posts Tagged ‘Conversion Optimizer’

Google Adwords Conversion Optimizer Now Allows Target CPA Bidding

March 10, 2010
I just now noticed the following message in one of my Google Adwords accounts:
Target CPA Bidding

Target CPA Bidding

Clicking to learn more about Target CPA bidding produced the following Google Adwords help page:

With the Bid Type advanced option, you can select the method that suits you best when setting your Conversion Optimizer bids.

Max CPA
With this option, which was previously the only option offered with Conversion Optimizer, you set bids using a Max CPA. This amount represents the most you would want to pay for any individual conversion. The way a Max CPA bid works is similar to the way a maximum CPC bid works. If you set a maximum CPA bid of $5, for example, the actual average CPA is likely to be somewhat less, such as $3. Likewise, a maximum CPC bid of $0.50 may result in an average CPC of $0.30.

Target CPA
This new option allows you to bid based on the average amount you would like to pay for a conversion. For example, if you want to achieve an average CPA of $25, you could use this option and set your bid to be $25. Advertisers with CPA targets they would like to reach may prefer to use Target CPA so they can specify those goals directly.

To change your bid type to Target CPA, please follow these instructions:

  1. Select the Settings tab from within your Campaigns tab.
  2. Under the “Bidding and budget” section, click “Edit” to change your bidding option.
  3. Select the “Target CPA” option and click “Save” to finish.
Although I haven’t yet bested my own performance using Conversion Optimizer, allowing Target CPA bidding should help those Adwords Advertisers who are using it to better manage their acquisition costs.

Google Adwords Conversion Optimizer

December 6, 2009

Has your Google Adwords account had 30 conversions in the last 30 days?

If so, your Adwords account is eligible for Conversion Optimizer.

Campaigns Eligible For Conversion Optimizer

Campaigns Eligible For Conversion Optimizer

In the following video, Google shows how advertisers using Conversion Optimizer can achieve double digit % increases in conversions while paying the same or less for each conversion.

I have tried Conversion Optimizer several times but haven’t yet been able to beat my account’s existing transaction volume or average costs per conversion.

Free Google Adwords and Google Analytics Webinars

April 18, 2009

Google has several free webinars for search engine marketers coming up later this month through early June.

Conversion Optimiser
Learn how to get more conversions for Google AdWords campaigns at a lower cost using Google’s free CPA bidding tool.

29th April 3pm (GMT)

Google Analytics

Google Analytics I:

Getting started and tracking conversions.
An introduction into Google Analytics and how you can use it to help your online business.

6th May 3pm (GMT)

Google Analytics II

Managing your Google Analytics account set up for best results.
Advanced implementation issues for complex websites, such as third party shopping carts and sub-domains.

13th May 3pm (GMT)

Google Analytics III

Report navigation and analysis of Google AdWords data. Understanding reports and how to use them to identify areas of development for your AdWords account.

20th May 3pm (GMT)

Website Optimiser
An introduction to Google Website Optimiser and how to launch your first test to improve the performance of your website.

3rd June 3pm (GMT)

Sign for Google’s free webinars here.