Archive for the ‘Online Advertising’ Category

If Google Doesn’t Want Searchers To Find Web Designers And SEOs; What Does Google Want Searchers To Find?

January 1, 2010

Matt McGee wrote an interesting post about how geo-modified searches for web designers and SEOs no longer produces a one / two / three box, seven or ten pack set of local business listings in Google.

The title of McGee’s post – “Google Doesn’t Want Searchers To Find SEOs & Web Designers” also begs the question and the title of this post: “If Google Doesn’t Want Searchers To Find Web Designers and SEOs; What Does Google Want Searchers To Find?”

Since its unlikely Google would ever answer the question directly, I think screen shots of the same searches McGee ran might shed some light on what searchers and small business owners can expect to find going forward in lieu of finding one box, two / three / seven or ten packs of web marketing or online advertising related local business listings.

Below are the results I found when searching for “web design seattle” and “seo seattle wa” albeit while searching from Colorado.

Web Design Seattle

Web Design Seattle

What if any similarities could you find between the the two sets of search results?

SEO Seattle WA

SEO Seattle WA

If yours is one of the many types of marketing or advertising firms which ultimately may be affected by these recent search results changes, what actions if any should you be taking to minimize these new potential risks to your business?

Online Advertising Offline Sales Lift Greater Than Television

August 17, 2009

comScore has released a study in conjunction with dunnhumbyUSA showing online advertising to be on par with television advertising in growing retail sales of consumer packaged goods brands.

From the comScore release:

Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their target segment successfully grew retail sales of the advertised brands by an average of 9 percent. This compares to an average lift of 8 percent for TV advertising as measured by Information Resources, Inc. (IRI) and published in their seminal research paper “How Advertising Works.”

Offline Sales Lift

Offline Sales Lift

comScore Executive Chairman Gian Fulgoni had the following comments about the comScore/dunnhumbyUSA research:

“These early results confirm the ability of online advertising to successfully build retail sales of CPG brands on par with the impact of television advertising. It is likely that the more precise targeting ability of the Internet – especially in terms of accurately reaching the desired demographic segment — is a key reason for its effectiveness. That is meaningful in and of itself, but when you take into account the fact that online advertising is generally less costly than television, these results take on even greater significance.”

Hernan Lopez, COO, Fox International Channels and dot.Fox Networks commented:

“While there is no doubt that advertising can increase sales, measuring that effect is very hard to do. comScore and dunnhumbyUSA’s robust methodology has without question achieved that goal and puts online display in the select club of media that can generate measurable sales in the short-term and build brands in the long term.”

I expect to see more studies like this one from comScore/dunnhumbyUSA comparing the effectiveness of online display advertising to other major media’s display advertising counterpart – particularly television’s – from both Madison Avenue and the Online Advertising Industry over the next several years.

Online display advertising will eventually have its day – when that day will arrive still remains to be seen.

comScore’s Top 25 Online Advertising Networks

May 20, 2009

comScore has released their list of the top 25 Online Advertising Networks based on their reach among U.S. Internet users in April 2009.

The top five online ad networks are AOL’s Platform-A , Yahoo! Network , Google Ad Network, ValueClick Networks and Specific Media.

The sixth largest network is the new Fox Ad Network.

Top 25 Online Advertising Networks

Top 25 Online Advertising Networks

Jack Flanagan comments in the comScore Top 25 Online Advertising Networks press release “…that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

With the exception of Rupert Murdoch’s News Corp and Yahoo Ad Network’s joint venture with publishers. it appears the newspaper industry as a whole has missed possibly the only opportunity left remaining to extend its reach and audience targeting potential through ownership in or control of an online advertising network.

I guess that’s why Rupert Murdoch is Rupert Murdoch.

Google 2009 Buying Spree?

January 8, 2009

From Google’s December 15, 2008 SEC filing via the Associated Press:

Google December 15 2008 SEC Filing

Google December 15 2008 SEC Filing

Although not necessarily in the “online advertising” industry and as I wrote before, I think Google will buy Twitter in 2009.