Archive for the ‘AOL Platform A’ Category

comScore’s Top 25 Online Advertising Networks

May 20, 2009

comScore has released their list of the top 25 Online Advertising Networks based on their reach among U.S. Internet users in April 2009.

The top five online ad networks are AOL’s Platform-A , Yahoo! Network , Google Ad Network, ValueClick Networks and Specific Media.

The sixth largest network is the new Fox Ad Network.

Top 25 Online Advertising Networks

Top 25 Online Advertising Networks

Jack Flanagan comments in the comScore Top 25 Online Advertising Networks press release “…that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

With the exception of Rupert Murdoch’s News Corp and Yahoo Ad Network’s joint venture with publishers. it appears the newspaper industry as a whole has missed possibly the only opportunity left remaining to extend its reach and audience targeting potential through ownership in or control of an online advertising network.

I guess that’s why Rupert Murdoch is Rupert Murdoch.

Top 10 Online Ad Networks

October 28, 2008

The Wall Street Journal reports online ad networks are experiencing contractions in advertiser spending amid this economic cycle’s deceleration.

The Journal also suggests the decade old online ad network industry and its 300+ web ad brokers are in the process of experiencing a contraction in their numbers as well.

The Top 10 Online Ad Networks by number of unique visitors according to comScore are:

Top 10 Online Ad Networks

Top 10 Online Ad Networks

1. AOL’s Platform A

2. Yahoo Network

3. Google Ad Network

4. Specific Media

5. ValueClick Networks

6. Tribal Fusion

7. Traffic Marketplace

8. 24/7 Real Media

9. Casale Media Network

10. Adconion Media Group

In this industry’s contraction, will the reduction in the 300+ online ad networks reduce the overall supply of online ad availability to ad buyers?

Or will the industry’s excess ad supply end up being provided for out of its surviving web ad brokers inventory?

My guess is no one but those who once worked for the soon to be shuttered web ad brokers will notice they have stop supplying ads.