October 28, 2008
The Wall Street Journal reports online ad networks are experiencing contractions in advertiser spending amid this economic cycle’s deceleration.
The Journal also suggests the decade old online ad network industry and its 300+ web ad brokers are in the process of experiencing a contraction in their numbers as well.
The Top 10 Online Ad Networks by number of unique visitors according to comScore are:
Top 10 Online Ad Networks
1. AOL’s Platform A
2. Yahoo Network
3. Google Ad Network
4. Specific Media
5. ValueClick Networks
6. Tribal Fusion
7. Traffic Marketplace
8. 24/7 Real Media
9. Casale Media Network
10. Adconion Media Group
In this industry’s contraction, will the reduction in the 300+ online ad networks reduce the overall supply of online ad availability to ad buyers?
Or will the industry’s excess ad supply end up being provided for out of its surviving web ad brokers inventory?
My guess is no one but those who once worked for the soon to be shuttered web ad brokers will notice they have stop supplying ads.
Tags:24/7 Real Media, adconion media group, Casale Media Network, Google Ad Network, Online Ad Networks, Platform A, Specific Media, Traffic Marketplace, Tribal Fusion, ValueClick Networks, Web Ad Brokers, Yahoo Network
Posted in 24/7 Real Media, adconion media group, AOL Platform A, Casale Media Network, Google Ad Network, Online Ad Networks, Specific Media, Traffic Marketplace, Tribal Fusion, ValueClick Networks, Web Ad Brokers, Yahoo Network | Leave a Comment »
January 17, 2008
comScore Media Metrix has released its monthly analysis of U.S. consumer activity at top online properties for December 2007.
According to comScore’s Top 50 Ad Focus Ranking: “Advertising.com continued to lead the Ad Focus ranking of ad networks and sites accepting advertising, reaching 86 percent of the more than 183 million Americans online in December. Specific Media gained four spots to capture the fourth position reaching 77 percent of the online population. Collective Media gained seven spots to position 14, while Amazon.com climbed three spots to 34. YuMe Video Network, About, and Disney Online all entered the ranking this month capturing positions 37, 44, and 48, respectively.”
comScore’s Top 50 Ad Focus list is a great overview of the internet advertising market.
It also serves as a great starting point and road map for any business looking to expand their marketing presence online.
The following are the Top 50 Sources for Marketing and Advertising your business online according to comScore Media Metrix:
1. Advertising.com**
2. Yahoo! Network**
3. Google Ad Network**
4. Specific Media**
5. Yahoo!
6. ValueClick Networks**
7. Blue Lithium**
8. Tribal Fusion**
9. Google
10. Casale Media Network**
11. AOL Media Network
12. DRIVEpm**
13. MSN-Windows Live
14. Collective Media**
15. interCLICK**
16. Traffic Marketplace**
17. Yahoo.com Home Page
18. adconion media group**
19. Tremor Media
20. AOL
21. 24/7 Real Media**
22. Burst Media**
23. ADSDAQ by ContextWeb**
24. AdBrite**
25. Centro
26. Vibrant Media**
27. MySpace.com*
28. CPX Interactive**
29. Ebay.com
30. Gorilla Nation Media
31. Undertone Networks**
32. MSN.com Home Page
33. YouTube.com
34. Amazon.com
35. AdDynamix.com**
36. Ask Network
37. YuMe Video Network
38. Business.com Network
39. Ebau.com Home Page
40. Kontera**
41. PrecisionClick**
42. Mapquest
43. Walmart.com
44. About
45. The Nabbr Network
46. Facebook.com
47. Weather.com
48. Disney Online
49. Vizi Media**
50. Real Cities Network
Tags:Search Marketing
Posted in 24/7 Real Media, About, AdBrite, adconion media group, AdDynamix.com, ADSDAQ by ContextWeb, Advertising, Advertising.com, Amazon.com, AOL, AOL Media Network, Ask Network, Blue Lithium, Burst Media, Business.com Network, Casale Media Network, Centro, Collective Media, comScore, CPX Interactive, Disney Online, DRIVEpm, Ebau.com Home Page, eBay, Facebook.com, Google, Google Ad Network, Gorilla Nation Media, InterCLICK, Internet Advertising, Internet Advertising Market, Kontera, Mapquest, MSN-Windows Live, MSN.com Home Page, MySpace.com, Online Marketing, Precision Click, Real Cities Network, Specific Media, The Nabbr Network, Top 50 Ad Focus, Traffic Marketplace, Tremor Media, Tribal Fusion, Undertone Networks, ValueClick Networks, Vibrant Media, Vizi Media, Walmart.com, Weather.com, Yahoo, Yahoo Network, Yahoo.com Home Page, YouTube.com, YuMe Video Network | 1 Comment »
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