Archive for the ‘Amazon.com’ Category

Software Engineer SEO Amazon.com

October 5, 2009

I thought this job opening for a Free Search Traffic / SEO Software Engineer from Amazon.com was interesting.

Amazon.com understands the importance of getting free search engine traffic enough so that they have a position devoted specifically to making free search engine traffic happen in their business.

Does your company?

Software Engineer SEO Amazon

Software Engineer SEO Amazon

If your company hasn’t yet made search engine optimization a priortity – why?

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Amazon Kindle Distribution for Bloggers

May 21, 2009

I signed up for Amazon Kindle for Blog Publishers yesterday.

Amazon Kindle Publishing for Blogs

Amazon Kindle Publishing for Blogs

The entire process took just a few minutes.

Publish Blog To Amazon Kindle

Publish Blog To Amazon Kindle

Several hundred periodicals and a similar number of blogs appear to be available on Kindle.

The Search Marketing Communications blog as it appears on Kindle

Amazon Kindle Blog Publishing

Amazon Kindle Blog Publishing

and the Search Marketing Communications blog as it appears on Amazon.com.

Amazon Kindle

Amazon Kindle

If you are a blogger, publish your blog on Amazon Kindle.

2008 Amazon.com Holiday Best Sellers

December 26, 2008

Amazon.com has published its 2008 best sellers list (based on units ordered November 15th – December 19th) in addition to noting its 14th holiday retail sales season was its best ever.

December 15, 2008 was Amazon’s peak sales day.

On December 15th (Two Mondays before Christmas and not Cyber Monday – Max Monday?),  Amazon processed orders for 6.3 million items, which was a record-breaking average of 72.9 items sold per second.

Accordingly, Jeff Bezos, founder and CEO of Amazon.com said, “We are extremely grateful to our customers,” and “We wish everyone happy holidays and the very best for the coming year.”

From Amazon.com:

— In toys, top sellers included the Eyeclops night vision stealth goggles, Blokus classic board game and Wild Planet’s Hyper Dash.

— Top sellers in consumer electronics included Samsung’s 52-inch 1080p 120Hz LCD HDTV with RED Touch of Color, the Apple iPod touch 8 GB (2nd Generation) and the Acer Aspire One 8.9-inch netbook (1.6 GHz Intel Atom N270 processor, 1 GB RAM, 160 GB hard drive, XP Home, 6 cell battery), sapphire blue.

— Nintendo Wii dominated the top sellers in video games and hardware including the Wii console, the Wii remote controller and the Wii nunchuk controller.

— In DVDs, top sellers included “Wall-E,” “The Dark Knight” for Blu-ray and “The Dark Knight.”

— Top sellers ordered from Amazon Mobile web and TextBuyIt include Monopoly Here and Now World, the Nintendo Wii and “Wall-E” (three-disc special edition + digital copy and BD Live) for Blu-ray.

— In software, the top sellers included Microsoft Office Home and Student 2007, Norton Antivirus 2009 and Microsoft Office 2008 for Mac Home & Student Edition.

For their complete list of 2008 best sellers visit Amazon.com.

2008 Holiday Retail Search Traffic Forecast

November 7, 2008

Microsoft’s adCenter blog has posted their 2008 Holiday Advertising Guide for search advertisers.

Some of the guide’s highlights:

“Online retail shopping increases in November by more than 100 percent.1 Adding promotions like free shipping make an enormous difference—57 percent of consumers stated that free shipping is a reason for them to shop online.2 For search and display advertising, online buying will peak on Black Friday, November 28, followed by Cyber Monday, December 1.”

1. Hitwise Market Share in all Categories, 2008.
2. iCongo/Harris Interactive, April 22, 2008.

Based on the percentage of consumer interest and barring any data suggesting otherwise, shipping costs appear to have become the largest remaining barrier to consumers shopping and buying online.

Can elimination of shipping costs insure and increase internet retailers sales prospects this 2008 holiday season?

As the largest online retailer, Amazon.com demonstrated their understanding of the power of free shipping by offering it during the 2007 holiday season.

Amazon is again offering free shipping this holiday shopping season with some conditions through their Amazon Prime Member program.

Amazon Prime

Amazon Prime

In this current economic climate, aren’t internet retailers who don’t follow Amazon’s lead by offering some type of free shipping risking transaction losses to internet retailers – like Amazon – who do?

According to Microsoft’s Holiday Advertising Guide and their traffic data from 2007, Internet retailers can expect four peak search traffic periods during this holiday season:

1. Black Friday

2. Cyber Monday

3. Holiday Crunch

4. Post Holiday

Holiday Search Traffic

Holiday Search Traffic

Important search traffic dates for internet retailers this year will be:

1. Black Friday: November 28, 2008

2. Cyber Monday: December 1, 2008

3. Holiday Crunch: Occurs between December 4, 2008 and December 18, 2008

4. Post Holiday: Begins on December 26, 2008

Internet retailers who advertise free shipping this holiday season can forecast a larger percentage of transactions generated via search from within their market than internet retailers who don’t.

The Internet Advertising Market

January 17, 2008

comScore Media Metrix has released its monthly analysis of U.S. consumer activity at top online properties for December 2007.

According to comScore’s Top 50 Ad Focus Ranking: “Advertising.com continued to lead the Ad Focus ranking of ad networks and sites accepting advertising, reaching 86 percent of the more than 183 million Americans online in December. Specific Media gained four spots to capture the fourth position reaching 77 percent of the online population. Collective Media gained seven spots to position 14, while Amazon.com climbed three spots to 34. YuMe Video Network, About, and Disney Online all entered the ranking this month capturing positions 37, 44, and 48, respectively.”

comScore’s Top 50 Ad Focus list is a great overview of the internet advertising market.

It also serves as a great starting point and road map for any business looking to expand their marketing presence online.

The following are the Top 50 Sources for Marketing and Advertising your business online according to comScore Media Metrix:
1. Advertising.com**
2. Yahoo! Network**
3. Google Ad Network**
4. Specific Media**
5. Yahoo!
6. ValueClick Networks**
7. Blue Lithium**
8. Tribal Fusion**
9. Google
10. Casale Media Network**
11. AOL Media Network
12. DRIVEpm**
13. MSN-Windows Live
14. Collective Media**
15. interCLICK**
16. Traffic Marketplace**
17. Yahoo.com Home Page
18. adconion media group**
19. Tremor Media
20. AOL
21. 24/7 Real Media**
22. Burst Media**
23. ADSDAQ by ContextWeb**
24. AdBrite**
25. Centro
26. Vibrant Media**
27. MySpace.com*
28. CPX Interactive**
29. Ebay.com
30. Gorilla Nation Media
31. Undertone Networks**
32. MSN.com Home Page
33. YouTube.com
34. Amazon.com
35. AdDynamix.com**
36. Ask Network
37. YuMe Video Network
38. Business.com Network
39. Ebau.com Home Page
40. Kontera**
41. PrecisionClick**
42. Mapquest
43. Walmart.com
44. About
45. The Nabbr Network
46. Facebook.com
47. Weather.com
48. Disney Online
49. Vizi Media**
50. Real Cities Network

comScore Top 50 Ad Focus