Archive for the ‘AOL’ Category

Twitter Tweets Per Day Spike

September 27, 2009

This past week, Twitter announced they were receiving a $100 million investment from both existing investors and some new ones.

Hitwise analyst Bill Tancer wrote a post suggesting Twitter’s traffic may have already peaked and leveled out.

Indeed, several online audience measurement services have suggested for a month or longer that Twitter new visitor traffic and existing traffic retention may have already peaked.

However, last week Twitter announced a new partnership with AOL’s AIM instant messaging service that may have impacted Twitter’s daily Tweet volume which appears to more than doubled at least according to GigaTweet.

Tweets Per Day

Tweets Per Day

I commented on the Hitwise blog about the apparent spike in traffic and Hitwise has chosen not to add my comments.

This isn’t the first time analyst Tancer hasn’t posted my comments.

The last time was when MySpace downstream referrals indicated they would be an attractive take over target – which they became when News Corp. bought them.

Regardless of whether a commenter is right or wrong, Hitwise’s Bill Tancer is the only blogger who’s blog I have commented on who won’t post an opionion contrary to his own.

I wonder why?

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Top Search and Web Properties Query Share

September 20, 2008

comScore has released its August 2008 qSearch analysis of the the U.S. search marketplace.

According to comScore, Google core search sites continued to lead the U.S. core search market in August with 63% of the searches conducted, up from 61.9% in July.

Yahoo core search sites had the second largest amount of search traffic with 19.6%, followed by Microsoft with 8.3%, the Ask Network with 4.8% and AOL LLC with 4.3% of searches conducted.

At the top web properties where search is observed, Google web properties led with 10.2 billion searches followed by Yahoo web properties with 2.4 billion searches, Microsoft web properties with 1 billion searches and AOL LLC and it search sites with 839 million search queries.

What I found most interesting in the comScore top web properties search data was Fox Interactive’s web sites – including MySpace.com – conducted 593 millions searches compared to Ask Network’s properties 572 million searches.

July August 2008 comScore Site Search Share

July August 2008 comScore Site Search Shar

Also, according to comScore data and to my surprise, MySpace.com has even surpassed AOL’s Search Network – not including MapQuest – fielding 117 million more search queries per month than AOL search.

Even with MySpace network’s growth slowing, at some point won’t its user base and growth cause it to generate an equal and then ever increasing number of search queries per month?

At its present size and barring any significant search market disruptions, will MySpace.com eventually generate more searches per month than AOL?

Ultimately, will MySpace.com generate more search queries per month than even Microsoft’s web properties?

The Internet Advertising Market

January 17, 2008

comScore Media Metrix has released its monthly analysis of U.S. consumer activity at top online properties for December 2007.

According to comScore’s Top 50 Ad Focus Ranking: “Advertising.com continued to lead the Ad Focus ranking of ad networks and sites accepting advertising, reaching 86 percent of the more than 183 million Americans online in December. Specific Media gained four spots to capture the fourth position reaching 77 percent of the online population. Collective Media gained seven spots to position 14, while Amazon.com climbed three spots to 34. YuMe Video Network, About, and Disney Online all entered the ranking this month capturing positions 37, 44, and 48, respectively.”

comScore’s Top 50 Ad Focus list is a great overview of the internet advertising market.

It also serves as a great starting point and road map for any business looking to expand their marketing presence online.

The following are the Top 50 Sources for Marketing and Advertising your business online according to comScore Media Metrix:
1. Advertising.com**
2. Yahoo! Network**
3. Google Ad Network**
4. Specific Media**
5. Yahoo!
6. ValueClick Networks**
7. Blue Lithium**
8. Tribal Fusion**
9. Google
10. Casale Media Network**
11. AOL Media Network
12. DRIVEpm**
13. MSN-Windows Live
14. Collective Media**
15. interCLICK**
16. Traffic Marketplace**
17. Yahoo.com Home Page
18. adconion media group**
19. Tremor Media
20. AOL
21. 24/7 Real Media**
22. Burst Media**
23. ADSDAQ by ContextWeb**
24. AdBrite**
25. Centro
26. Vibrant Media**
27. MySpace.com*
28. CPX Interactive**
29. Ebay.com
30. Gorilla Nation Media
31. Undertone Networks**
32. MSN.com Home Page
33. YouTube.com
34. Amazon.com
35. AdDynamix.com**
36. Ask Network
37. YuMe Video Network
38. Business.com Network
39. Ebau.com Home Page
40. Kontera**
41. PrecisionClick**
42. Mapquest
43. Walmart.com
44. About
45. The Nabbr Network
46. Facebook.com
47. Weather.com
48. Disney Online
49. Vizi Media**
50. Real Cities Network

comScore Top 50 Ad Focus