I thought this job opening for a Free Search Traffic / SEO Software Engineer from Amazon.com was interesting.
Amazon.com understands the importance of getting free search engine traffic enough so that they have a position devoted specifically to making free search engine traffic happen in their business.
Does your company?
Software Engineer SEO Amazon
If your company hasn’t yet made search engine optimization a priortity – why?
I signed up for Amazon Kindle for Blog Publishers yesterday.
Amazon Kindle Publishing for Blogs
The entire process took just a few minutes.
Publish Blog To Amazon Kindle
Several hundred periodicals and a similar number of blogs appear to be available on Kindle.
The Search Marketing Communications blog as it appears on Kindle
Amazon Kindle Blog Publishing
and the Search Marketing Communications blog as it appears on Amazon.com.
Amazon Kindle
If you are a blogger, publish your blog on Amazon Kindle.
Amazon.com has published its 2008 best sellers list (based on units ordered November 15th – December 19th) in addition to noting its 14th holiday retail sales season was its best ever.
December 15, 2008 was Amazon’s peak sales day.
On December 15th (Two Mondays before Christmas and not Cyber Monday – Max Monday?), Amazon processed orders for 6.3 million items, which was a record-breaking average of 72.9 items sold per second.
Accordingly, Jeff Bezos, founder and CEO of Amazon.com said, “We are extremely grateful to our customers,” and “We wish everyone happy holidays and the very best for the coming year.”
From Amazon.com:
— In toys, top sellers included the Eyeclops night vision stealth goggles, Blokus classic board game and Wild Planet’s Hyper Dash.
— Top sellers in consumer electronics included Samsung’s 52-inch 1080p 120Hz LCD HDTV with RED Touch of Color, the Apple iPod touch 8 GB (2nd Generation) and the Acer Aspire One 8.9-inch netbook (1.6 GHz Intel Atom N270 processor, 1 GB RAM, 160 GB hard drive, XP Home, 6 cell battery), sapphire blue.
— Nintendo Wii dominated the top sellers in video games and hardware including the Wii console, the Wii remote controller and the Wii nunchuk controller.
— In DVDs, top sellers included “Wall-E,” “The Dark Knight” for Blu-ray and “The Dark Knight.”
— Top sellers ordered from Amazon Mobile web and TextBuyIt include Monopoly Here and Now World, the Nintendo Wii and “Wall-E” (three-disc special edition + digital copy and BD Live) for Blu-ray.
— In software, the top sellers included Microsoft Office Home and Student 2007, Norton Antivirus 2009 and Microsoft Office 2008 for Mac Home & Student Edition.
For their complete list of 2008 best sellers visit Amazon.com.
Microsoft’s adCenter blog has posted their 2008 Holiday Advertising Guide for search advertisers.
Some of the guide’s highlights:
“Online retail shopping increases in November by more than 100 percent.1 Adding promotions like free shipping make an enormous difference—57 percent of consumers stated that free shipping is a reason for them to shop online.2 For search and display advertising, online buying will peak on Black Friday, November 28, followed by Cyber Monday, December 1.”
1. Hitwise Market Share in all Categories, 2008.
2. iCongo/Harris Interactive, April 22, 2008.
Based on the percentage of consumer interest and barring any data suggesting otherwise, shipping costs appear to have become the largest remaining barrier to consumers shopping and buying online.
Can elimination of shipping costs insure and increase internet retailers sales prospects this 2008 holiday season?
As the largest online retailer, Amazon.com demonstrated their understanding of the power of free shipping by offering it during the 2007 holiday season.
Amazon is again offering free shipping this holiday shopping season with some conditions through their Amazon Prime Member program.
Amazon Prime
In this current economic climate, aren’t internet retailers who don’t follow Amazon’s lead by offering some type of free shipping risking transaction losses to internet retailers – like Amazon – who do?
According to Microsoft’s Holiday Advertising Guide and their traffic data from 2007, Internet retailers can expect four peak search traffic periods during this holiday season:
1. Black Friday
2. Cyber Monday
3. Holiday Crunch
4. Post Holiday
Holiday Search Traffic
Important search traffic dates for internet retailers this year will be:
1. Black Friday: November 28, 2008
2. Cyber Monday: December 1, 2008
3. Holiday Crunch: Occurs between December 4, 2008 and December 18, 2008
4. Post Holiday: Begins on December 26, 2008
Internet retailers who advertise free shipping this holiday season can forecast a larger percentage of transactions generated via search from within their market than internet retailers who don’t.
Search Marketing Communications 
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