Search Marketing Communications

The Wall Street Journal reports online ad networks are experiencing contractions in advertiser spending amid this economic cycle’s deceleration.

The Journal also suggests the decade old online ad network industry and its 300+ web ad brokers are in the process of experiencing a contraction in their numbers as well.

The Top 10 Online Ad Networks by number of unique visitors according to comScore are:

Top 10 Online Ad Networks

1. AOL’s Platform A

2. Yahoo Network

3. Google Ad Network

4. Specific Media

5. ValueClick Networks

6. Tribal Fusion

7. Traffic Marketplace

8. 24/7 Real Media

9. Casale Media Network

10. Adconion Media Group

In this industry’s contraction, will the reduction in the 300+ online ad networks reduce the overall supply of online ad availability to ad buyers?

Or will the industry’s excess ad supply end up being provided for out of its surviving web ad brokers inventory?

My guess is no one but those who once worked for the soon to be shuttered web ad brokers will notice they have stop supplying ads.

Tags: 24/7 Real Media, adconion media group, Casale Media Network, Google Ad Network, Online Ad Networks, Platform A, Specific Media, Traffic Marketplace, Tribal Fusion, ValueClick Networks, Web Ad Brokers, Yahoo Network

This entry was posted on October 28, 2008 at 8:59 am and is filed under 24/7 Real Media, adconion media group, AOL Platform A, Casale Media Network, Google Ad Network, Online Ad Networks, Specific Media, Traffic Marketplace, Tribal Fusion, ValueClick Networks, Web Ad Brokers, Yahoo Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.