I came across this cool app which maps the geographic location of a Twitter user’s audience.
Here are some top level findings about my Twitter audience.
64% of my followers are from the #UnitedStates, 6% are from the #UnitedKingdom & 6% are from #NewYork.
Twitter Audience
Discover more about your Twitter audience at tweepsmap.com.
As Americans watch in horror while British Petroleum’s Deepwater Horizon well spews millions of gallons of oil into the Gulf of Mexico each day, both BP and its detractors have sprung into action on Twitter.
BP_America
Unfortunately for BP, its detractor’s messaging appears to be reaching a larger audience albeit the Twitter audience.
BP Global PR
What action if any could BP take to counteract this type of social media spoofing?
Or is this type of social media lampooning the cost of corporate operational and communications failure?
Recently WordPress added a “Publicize” button to their blogs so publishers could Tweet their posts directly to their Twitter accounts.
Isn’t it now time for WordPress to add a “Socialize” button to their bloggers dashboards?
Self hosted WordPress publishers can add plugins like those from Tweetmeme to let their visitors Tweet blog links to the Twitter audience.
Tweetmeme WordPress Plugin
However, WordPress hosted blogs lack any type of plugin tools for bloggers who want to enable their visitors to share their discoveries via Tweets beyond the WordPress walls.
Adding a Tweetmeme feature to WordPress bloggers dashboards and in turn their blogs would surely have a network doubling effect on the WordPress.com audience.
Wordpress Plugin
Today, my Twitter account briefly reached 1,000 Twitter Followers.
1000 Twitter Followers
Having reached 1,000 Twitter “audience members” presents an obvious question: which is more valuable – a 1,000 person social media audience or 1,000 person search audience?
According to its site, TwitterAnalyzer.com is the most advanced Twitter account analytics system in the world.
I am not sure how their claim can be confirmed, however their site does parse Twitter account data into segments I hadn’t yet seen.
Twitter Analyzer users can view an account by Tweets, Chats, Popularity, Reach, Subjects, HashTags, Links and Apps.
Twitter Analyzer Tweets
Tweets graph a Twitter account’s Tweet activity over a thirty day period.
Twitter Analyzer Reach
Twitter Analyzer reach charts the reach of a Twitter account daily over a thirty day period.
Twitter Analyzer Subjects
My favorite charts at Twitter Analyzer are the ones for Subjects and Hashtags.
Subjects produces a graph of the top ten subjects tweeted from an account in both descending order and via pie chart.
Twitter Analyzer Hashtags
Hashtags presents Twitter account hashtag data also in both a descending frequency order and by pie chart.
If you have someone you are following who has Tweeted a lot, Twitter Analyzer tools can provide data centric insight into which segment of the Twitter audience their messaging most likely resonates.
Hashtags.org is a great tool for researching trends, tags and people Tweet data on Twitter.
Under Trends, searchers can investigate Twitter updates in four different time categories: Right Now, Today, This Week and This Month.
From a marketers perspective, longer term #Hashtag tweet activity revealed in This Week and This Month data shows which Tweets have sustained the most consistent share of voice on Twitter.
#Hashtags This Month
Sorting Trends by shorter time frames Right now and Today reveal the transitory nature of human attention.
Searching by Tags provides another rich source of Twitter data.
A hashtags search for Top tags produces a list of the most popular tags used on Twitter.
Top Hashtags
Although the data set collected by Twitter is nowhere near the size Google collects and then make available through it Adwords Keyword Suggestion Tool, Hashtags.org appears to provide a statistically relevant sample of Tweeted keywords occurring @Twitter.
I am looking forward to applying this new found data toward reaching more of the Twitter Audience.
Twitter has just released Twitter 101, a guide for using Twitter.
Twitter 101
The guide explains what Twitter is, how to get started using Twitter, common Twitter terms, Twitter best practices and some Twitter case studies.
With Twitter growing so rapidly while having problems engaging and retaining its audience, this guide should help explain and clarify Twitter’s unique value proposition to both new and old users alike.
Nielsen’s June 2009 Social Media Stats reports continued online member community unique audience size growth for the seven of the top ten largest social media sites.
Twitter posted the largest year over year growth rate of 1,928%.
From Nielsen Wire:
Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009.
Online Member Communities Unique Audience
Although Twitter’s audience reach grew the most, Facebook’s audience penetration remained the highest @ 4:39:33 spent on the site.
Both Facebook and Twitter saw increases in the average amount of time spent per person by their respective audiences.
Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase. The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10.
Average Time Per Person Facebook vs. Twitter
Curious which Tweets the Twitter audience has re-tweeted the most?
Tweetmeme aims to track and provide the most popular links generated on Twitter every five minutes.
Tweetmeme
Tweetmeme lets visitors parse Tweets into lists of the “Most Recent”, “Top in 24 Hours” or “Top in 7 Days”.
Tweetmeme provides insight into both the popularity and reach of Tweets within the Twitter audience.
As the Twitter audience grows, the ability to reach it or be reached by the segment of the Twitter audience interested in the same topics will become more valuable both to Twitter, its audience and its potential advertisers.
For the last sixty days I have been monitoring Tweets within a 100 mile radius of my city to get a better sense of what the average Twitter user Tweets about.
I haven’t spent any of my online time on social networks because the same amount of time invested in programming a Google Adwords campaign can reach an exclusive and active audience who by definition are already interested in my products and services vis-a-vis their search query.
The same can’t be said for social media and networks like Twitter or Facebook.
Twitter users can search for keywords they are interested to identify potential audience segments to reach but this process still doesn’t separate the good Tweets from the bad, the wheat from the chaff, the Twitter signal from the Twitter noise.
A sample Tweet stream from within 100 miles of my city over the last few minutes:
A Lot of Noise, Not Much Signal
Extrapolate the same type of Tweets over millions of Twitter users and you can see how identifying the Twitter signal from the Twitter noise will only grow more challenging.
Search Marketing Communications 
You must be logged in to post a comment.