Archive for the ‘Twitter Audience’ Category

Social Media Spoofing

May 24, 2010

As Americans watch in horror while British Petroleum’s Deepwater Horizon well spews millions of gallons of oil into the Gulf of Mexico each day, both BP and its detractors have sprung into action on Twitter.

BP_America

BP_America

Unfortunately for BP, its detractor’s messaging appears to be reaching a larger audience albeit the Twitter audience.

BP Global PR

BP Global PR

What action if any could BP take to counteract this type of social media spoofing?

Or is this type of social media lampooning the cost of corporate operational and communications failure?

Wordpress: When Will My Wordpress Blogs Have Tweetmeme Built In?

October 24, 2009

Recently WordPress added a “Publicize” button to their blogs so publishers could Tweet their posts directly to their Twitter accounts.

Isn’t it now time for WordPress to add a “Socialize” button to their bloggers dashboards?

Self hosted WordPress publishers can add plugins like those from Tweetmeme to let their visitors Tweet blog links to the Twitter audience.

Tweetmeme WordPress Plugin

Tweetmeme WordPress Plugin

However, WordPress hosted blogs lack any type of plugin tools for bloggers who want to enable their visitors to share their discoveries via Tweets beyond the WordPress walls.

Adding a Tweetmeme feature to WordPress bloggers dashboards and in turn their blogs would surely have a network doubling effect on the WordPress.com audience.

Wordpress Plugin

Wordpress Plugin

Twitter Audience: Reaching 1,000 Twitter Followers

September 12, 2009

Today, my Twitter account briefly reached 1,000 Twitter Followers.

1000 Twitter Followers

1000 Twitter Followers

Having reached 1,000 Twitter “audience members” presents an obvious question: which is more valuable – a 1,000 person social media audience or 1,000 person search audience?

Twitter Analyzer: Twitter Audience Segmentation

August 3, 2009

According to its site, TwitterAnalyzer.com is the most advanced Twitter account analytics system in the world.

I am not sure how their claim can be confirmed, however their site does parse Twitter account data into segments I hadn’t yet seen.

Twitter Analyzer users can view an account by Tweets, Chats, Popularity, Reach, Subjects, HashTags, Links and Apps.

Twitter Analyzer Tweets

Twitter Analyzer Tweets

Tweets graph a Twitter account’s Tweet activity over a thirty day period.

Twitter Analyzer Reach

Twitter Analyzer Reach

Twitter Analyzer reach charts the reach of a Twitter account daily over a thirty day period.

Twitter Analyzer Subjects

Twitter Analyzer Subjects

My favorite charts at Twitter Analyzer are the ones for Subjects and Hashtags.

Subjects produces a graph of the top ten subjects tweeted from an account in both descending order and via pie chart.

Twitter Analyzer Hashtags

Twitter Analyzer Hashtags

Hashtags presents Twitter account hashtag data also in both a descending frequency order and by pie chart.

If you have someone you are following who has Tweeted a lot, Twitter Analyzer tools can provide data centric insight into which segment of the Twitter audience their messaging most likely resonates.

Twitter Research Via #Hashtags

August 1, 2009

Hashtags.org is a great tool for researching trends, tags and people Tweet data on Twitter.

Under Trends, searchers can investigate Twitter updates in four different time categories: Right Now, Today, This Week and This Month.

From a marketers perspective, longer term #Hashtag tweet activity revealed in This Week and This Month data shows which Tweets have sustained the most consistent share of voice on Twitter.

#Hashtags This Month

#Hashtags This Month

Sorting Trends by shorter time frames Right now and Today reveal the transitory nature of human attention.

Searching by Tags provides another rich source of Twitter data.

A hashtags search for Top tags produces a list of the most popular tags used on Twitter.

Top Hashtags

Top Hashtags

Although the data set collected by Twitter is nowhere near the size Google collects and then make available through it Adwords Keyword Suggestion Tool, Hashtags.org appears to provide a statistically relevant sample of Tweeted keywords occurring @Twitter.

I am looking forward to applying this new found data toward reaching more of the Twitter Audience.

Twitter 101: A Twitter User Guide

July 23, 2009

Twitter has just released Twitter 101, a guide for using Twitter.

Twitter 101

Twitter 101

The guide explains what Twitter is, how to get started using Twitter, common Twitter terms, Twitter best practices and some Twitter case studies.

With Twitter growing so rapidly while having problems engaging and retaining its audience, this guide should help explain and clarify Twitter’s unique value proposition to both new and old users alike.

Nielsen June 2009 Social Media Stats

July 17, 2009

Nielsen’s June 2009 Social Media Stats reports continued online member community unique audience size growth for the seven of the top ten largest social media sites.

Twitter posted the largest year over year growth rate of 1,928%.

From Nielsen Wire:

Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009.

Online Member Communities Unique Audience

Online Member Communities Unique Audience

Although Twitter’s audience reach grew the most, Facebook’s audience penetration remained the highest @ 4:39:33 spent on the site.

Both Facebook and Twitter saw increases in the average amount of time spent per person by their respective audiences.

Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase. The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10.

Average Time Per Person Facebook vs. Twitter

Average Time Per Person Facebook vs. Twitter

Tweetmeme: Twittersphere Buzzmeter

May 5, 2009

Curious which Tweets the Twitter audience has re-tweeted the most?

Tweetmeme aims to track and provide the most popular links generated on Twitter every five minutes.

Tweetmeme

Tweetmeme

Tweetmeme  lets visitors parse Tweets into lists of the “Most Recent”, “Top in 24 Hours” or “Top in 7 Days”.

Tweetmeme provides insight into both the popularity and reach of  Tweets within the Twitter audience.

As Twitter Grows; A Lot More Noise Less Signal

April 19, 2009

As the Twitter audience grows, the ability to reach it or be reached by the segment of the Twitter audience interested in the same topics will become more valuable both to Twitter, its audience and its potential advertisers.

For the last sixty days I have been monitoring Tweets within a 100 mile radius of my city to get a better sense of what the average Twitter user Tweets about.

I haven’t spent any of my online time on social networks because the same amount of time invested in programming a Google Adwords campaign can reach an exclusive and active audience who by definition are already interested in my products and services vis-a-vis their search query.

The same can’t be said for social media and networks like Twitter or Facebook.

Twitter users can search for keywords they are interested to identify potential audience segments to reach but this process still doesn’t separate the good Tweets from the bad, the wheat from the chaff, the Twitter signal from the Twitter noise.

A sample Tweet stream from within 100 miles of my city over the last few minutes:

A Lot of Noise, Not Much Signal

A Lot of Noise, Not Much Signal

Extrapolate the same type of Tweets over millions of Twitter users and you can see how identifying the Twitter signal from the Twitter noise will only grow more challenging.