Social Media Spoofing

As Americans watch in horror while British Petroleum’s Deepwater Horizon well spews millions of gallons of oil into the Gulf of Mexico each day, both BP and its detractors have sprung into action on Twitter.

BP_America

BP_America

Unfortunately for BP, its detractor’s messaging appears to be reaching a larger audience albeit the Twitter audience.

BP Global PR

BP Global PR

What action if any could BP take to counteract this type of social media spoofing?

Or is this type of social media lampooning the cost of corporate operational and communications failure?

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