Search Marketing Communications

Today’s Saturday Interview in the New Yorks Times was with Google CEO Eric Schmidt.

One of Schmidt’s answers was simple yet profound:

“We have a product that is more measurable, more targetable, and we are the innovator in the space. At some point, people need to sell products, and at some point they realize that the best advertising is measurable advertising, and they conclude that we do that.”

Businesses who haven’t yet concluded measurable advertising is better than unmeasured advertising fall into three categories.

They are:

1. Layman

2. Laggards

3. Luddites

In a future post, I will describe my experiences explaining search advertising to each type.

Tags: Eric Schmidt, Google, Laggards, Layman, Luddites, Search

This entry was posted on November 8, 2008 at 7:37 pm and is filed under Eric Schmidt, Google, Laggards, Layman, Luddites, Search, Search Advertisers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.