Archive for the ‘Forbes’ Category

Welcome Google User

May 24, 2009

For all of the complaints coming from publishers about how Google siphons their content while offering nothing in exchange, I found this pop in ad on Forbes.com somewhat curious.

Welcome Google User

Welcome Google User

Had I not been searching on Google and had Forbes.com not had their content indexed by Google, I am highly certain I would not have visited Forbes.com at this particular time.

With the presence of their pop in ad, Forbes has at a minimum begun to accept a higher level of responsibility for how they serve their site visitors’ needs regardless of how the visitors arrived at any particular piece of content.

Consumer Buying Behavior Code Cracked

September 8, 2006

ID Magasin a UK based consumer behavior researcher has developed products for measuring which visual stimuli shoppers respond to during the buying cycle. According to Forbes writer Michael Freedman, founder Siemon Scamell-Katz says “fixation – the time when the eye is engaged by a visual stimulus – is typically from 50 milliseconds to 500 milliseconds.”

Scamell-Katz’s findings are consistent with what the most successful salesman have always known – “you never get a second chance to make a first impression.”