ID Magasin a UK based consumer behavior researcher has developed products for measuring which visual stimuli shoppers respond to during the buying cycle. According to Forbes writer Michael Freedman, founder Siemon Scamell-Katz says “fixation – the time when the eye is engaged by a visual stimulus – is typically from 50 milliseconds to 500 milliseconds.”
Scamell-Katz’s findings are consistent with what the most successful salesman have always known – “you never get a second chance to make a first impression.”
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