Search Marketing Communications

ID Magasin a UK based consumer behavior researcher has developed products for measuring which visual stimuli shoppers respond to during the buying cycle. According to Forbes writer Michael Freedman, founder Siemon Scamell-Katz says “fixation – the time when the eye is engaged by a visual stimulus – is typically from 50 milliseconds to 500 milliseconds.”

Scamell-Katz’s findings are consistent with what the most successful salesman have always known – “you never get a second chance to make a first impression.”

Tags: Search Marketing

This entry was posted on September 8, 2006 at 10:30 pm and is filed under Anthropologist, Buying Behavior, Buying Cycle, Consumer Behavior, Consumer Research, Crack Code, Fixation, Forbes, ID Magasin, IDMagasin.com, Michael Freedman, Spyware, Visual Stimulus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.