Two men changed my thinking about problems.
Marty Chenard told me “all problems are the result of their system.”
Dan Pena shared a vignette with me about a CEO he knew who offered to pay his employees up to $250,000 for their biggest problem. When asked why, Dan said the CEO knew his employees problems also contained solutions to other problems his firm had already experienced or would experience at some point in the future.
What are the three biggest problems you have solved?
Can the solutions be applied elsewhere?
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