Google has become the web’s defacto version of TV Guide at least when it comes to finding out when Superbowl 43 starts.
The answer for those of you in the United States searching for “What time is the Superbowl 2009” comes courtesy of the NFL.com blog:
Superbowl 2009 Start Time
Kick off time will obviously come after the 6:00 PM EST Superbowl start time.
For those searching from outside the US looking for their respective countries start time the NFL has provided the following Superbowl XLIII international broadcast coverage details:
» The world feed – with NFL Network’s Bob Papa and Sterling Sharpe as announcers — will be heard in 141 countries.
» Fifteen countries are covering the game on site at Raymond James Stadium: Canada (CTV), China (Shanghai Media Group), Belgium (Telenet), Brazil (ESPN International), Denmark (Viasat), France (France 2), Germany (ARD), Hungary (Sport 1), Italy (RAI), Japan (NHK, Nippon Television), Latin America (FOX), Mexico (Televisa, TV Azteca), Russia (NTV Plus), Spain (Canal Plus, Cadena Ser), and the United Kingdom (BSkyB, BBC TV).
» The English world feed will be translated into 33 languages: Albanian, Arabic, Bosnian, Chinese Cantonese, Chinese Mandarin, Czech, Croatian, Danish, Finish, Flemish, French, German, Greek, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Montenegrin, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Taiwanese Mandarin, Thai, Turkish.
» The newly launched channel American Sports Network in Asia will provide the world feed to fans in Hong Kong, Indonesia, Malaysia, Singapore and Taiwan.
» In China, the game will be available live on CCTV and SMG in Chinese Mandarin.
» In Japan, fans will have three options to watch the game — on NTV, NHK and Gaora.
» Super Bowl will air live In Mexico on Televisa, TV Azteca and ESPN. Both the Cardinals and Steelers are big favorites in Mexico.
» Canadian fans can watch the NBC broadcast on CTV in English or in French on RDS through the world feed.
» In the UK, Sky will provide live coverage with analyst and Pro Football Hall of Famer Jerry Rice, and BBC ONE will broadcast live from Tampa Bay with analyst Rod Woodson.
» ESPN has the exclusive pay television rights to Super Bowl XLIII in which they will provide distribution to 119 countries.
A Google Trends search shows just how popular Superbowl related terms are on the web today.
34 of the top 100 searches on Google include Superbowl in the search while nearly as many searches include Superbowl related subjects like Superbowl Recipes and Superbowl Snacks.
Searching Google Trends and clicking through to its search results is an easy way for searchers to find the answers to all of their Superbowl related search questions.
Superbowl Google Trends
As you can see both above and below the most searched terms on Google right now are dominated by Superbowl related terms and subjects:
Superbowl 43 related search terms:
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Another source for real time answers to your SuperBowl 43 related questions is Twitter Search.
As you can see at the moment the top Twitter searches are also Superbowl related.
Twitter Superbowl Search
Neither Google Trends or Twitter Search require accounts to search for information.
For those of you familiar with Twitter and who have Twitter accounts, there are several Superbowl related Twitter accounts covering different aspects of the Superbowl.
Superbowl XLIII itself has a Twitter account: @SuperBowl
Superbowl commercials are being covered by both SuperAds and SpotBowl (@SuperAds & @SpotBowl)
Whereas many Superbowl advertisers now appear savvy to running Google Adwords ads to extend their SuperBowl message, eTrade looks like it may be the only Superbowl advertiser attempting to extend its brand message by engaging the Twitter community through its brand spokesperson – the eTradeBaby – who has his own Twitter account:
eTradeBaby Twitter Account
eTrade has already generated 2 million views of its eTradeBaby Outtakes video on YouTube.
When were the other Superbowl advertisers planning on setting up their Twitter accounts to extend their brands’ reach?
Which other Superbowl advertisers have Twitter accounts?
What are their account names?
I guess these particular Superbowl related question won’t get answered until next year’s Superbowl 44.
Search Marketing Communications 
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