Posts Tagged ‘Super Bowl’

The Attention Bowl

February 11, 2011

In an age when everybody thinks their performance is worthy of attention, even those people and companies used to getting attention have to go to even greater lengths to try and capture it.

To wit, everyone who is in the market for attention ought to prepare for the challenge of getting attention like they would if they were a player on a team competing to get to the Super Bowl.


Because the battle for the attention of any audience is binary – its winner take all – you either get to the big game and the chance to win (mind share and or share of wallet) or you don’t.


Twitter Brand Quotient: How Many SuperBowl XLIII Advertisers and Their Ads Are on Twitter?

January 27, 2009

In a previous post. I asked “Where Are The Official Professional Sports Leagues and Their Teams’ Tweets?”

Today we have at least one answer to my question: Super Bowl XLIII is now on Twitter.

Super Bowl XLIII Twitter Account

Super Bowl XLIII Twitter Account

With SuperBowl 43 coming up this Sunday, I now have several more questions.

1. Where are the professional sports leagues Twitter accounts?

2. If they have them, why don’t more of their “Twitter Fans” know about them? While I am at it – Why don’t all Pro Sports Teams have Twitter Fan Clubs?

3. Where are professional sports leagues like the NFL’s advertising partners Twitter accounts?

4. Why aren’t SuperBowl XLIII Advertisers using their Twitter street cred as a means for extending their brand message and media visibility? Surely the Wall Street Journal, New York Times, USA Today and even Advertising Age would cover their innovative approach to extending the life of their otherwise expiration prone advertising through Twitter.

5. Why aren’t the leagues, their teams and advertisers embedding their Twitter account information in their brand marketing and advertising?

6. How many SuperBowl 43 advertisers will embed their multi-million dollar ads with their Twitter account contact information to measure real time audience response?

With SuperBowl XLIII itself just having established a Twitter account on January 23, 2009, its seems highly unlikely any SuperBowl advertisers would have had the foresight to embed their ads with their Twitter contact details.

Too bad.

With SuperBowl XLIII Ads costing a record $100,000 a second, you would think Superbowl advertisers would be looking for every conceivable way to justify the cost of their Super Bowl Ads this year.

SuperBowl XLIII Ads

SuperBowl XLIII Ads

To this day, few brand marketers embed their broadcast television spots with website addresses to measure advertising response so why should they be expected to embrace real time audience response from their community via Twitter?

The following is an alphabetical list of known 2009 SuperBowl advertisers from Ad Age.

Castrol Motor Oil
Coca-Cola Co.
DreamWorks Animation/PepsiCo’s SoBe
E-Trade Financial
General Electric
H&R Block
NBC Universal’s Universal Pictures
Paramount Pictures
PepsiCo Beverages
PepsiCo’s Frito-Lay
Sony Pictures
Toyota Motor Sales USA

In my next post and based on the criteria mentioned above, I will score and assign each of these SuperBowl XLIII advertisers their Twitter Brand Quotient (TBQ).