Archive for the ‘Brand Marketers’ Category

Twitter Brand Quotient: How Many SuperBowl XLIII Advertisers and Their Ads Are on Twitter?

January 27, 2009

In a previous post. I asked “Where Are The Official Professional Sports Leagues and Their Teams’ Tweets?”

Today we have at least one answer to my question: Super Bowl XLIII is now on Twitter.

Super Bowl XLIII Twitter Account

Super Bowl XLIII Twitter Account

With SuperBowl 43 coming up this Sunday, I now have several more questions.

1. Where are the professional sports leagues Twitter accounts?

2. If they have them, why don’t more of their “Twitter Fans” know about them? While I am at it – Why don’t all Pro Sports Teams have Twitter Fan Clubs?

3. Where are professional sports leagues like the NFL’s advertising partners Twitter accounts?

4. Why aren’t SuperBowl XLIII Advertisers using their Twitter street cred as a means for extending their brand message and media visibility? Surely the Wall Street Journal, New York Times, USA Today and even Advertising Age would cover their innovative approach to extending the life of their otherwise expiration prone advertising through Twitter.

5. Why aren’t the leagues, their teams and advertisers embedding their Twitter account information in their brand marketing and advertising?

6. How many SuperBowl 43 advertisers will embed their multi-million dollar ads with their Twitter account contact information to measure real time audience response?

With SuperBowl XLIII itself just having established a Twitter account on January 23, 2009, its seems highly unlikely any SuperBowl advertisers would have had the foresight to embed their ads with their Twitter contact details.

Too bad.

With SuperBowl XLIII Ads costing a record $100,000 a second, you would think Superbowl advertisers would be looking for every conceivable way to justify the cost of their Super Bowl Ads this year.

SuperBowl XLIII Ads

SuperBowl XLIII Ads

To this day, few brand marketers embed their broadcast television spots with website addresses to measure advertising response so why should they be expected to embrace real time audience response from their community via Twitter?

The following is an alphabetical list of known 2009 SuperBowl advertisers from Ad Age.

Castrol Motor Oil
Coca-Cola Co.
DreamWorks Animation/PepsiCo’s SoBe
E-Trade Financial
General Electric
H&R Block
NBC Universal’s Universal Pictures
Paramount Pictures
PepsiCo Beverages
PepsiCo’s Frito-Lay
Sony Pictures
Toyota Motor Sales USA

In my next post and based on the criteria mentioned above, I will score and assign each of these SuperBowl XLIII advertisers their Twitter Brand Quotient (TBQ).


Geotargeting Brand Search Marketing

November 14, 2008

I am working on the following presentation for brand search marketers:

“GeoTarget Your Brand Advertising for Maximum Search Market Penetration and Retail Traffic Generation”

This brand search marketing presentation will cover the following topics:

• How to GeoTarget brand search advertising to drive retail traffic and sales by utilizing the four main search advertising platforms to build maximum brand search presence in yours or your resellers trade areas.

• A side by side comparison of the four main search advertising platforms Google Adwords, Yahoo Search Marketing, Microsoft adCenter and Ask Sponsored Listings along with their geotargeting options and features.

• The opportunities and limitations of each search advertising platform’s geotargeting product.

Overall, my presentation will show brand managers how to maximize the effectiveness of their brand advertising budget while increasing  brand lift.

Brand marketers who establish a search brand presence through the creation of comprehensive geotargeted search advertising campaigns will expand their competitive reach and advantage over their competitors who don’t.

I will post a more detailed presentation outline here in the near future.