I am working on the following presentation for brand search marketers:
“GeoTarget Your Brand Advertising for Maximum Search Market Penetration and Retail Traffic Generation”
This brand search marketing presentation will cover the following topics:
• How to GeoTarget brand search advertising to drive retail traffic and sales by utilizing the four main search advertising platforms to build maximum brand search presence in yours or your resellers trade areas.
• A side by side comparison of the four main search advertising platforms Google Adwords, Yahoo Search Marketing, Microsoft adCenter and Ask Sponsored Listings along with their geotargeting options and features.
• The opportunities and limitations of each search advertising platform’s geotargeting product.
Overall, my presentation will show brand managers how to maximize the effectiveness of their brand advertising budget while increasing brand lift.
Brand marketers who establish a search brand presence through the creation of comprehensive geotargeted search advertising campaigns will expand their competitive reach and advantage over their competitors who don’t.
I will post a more detailed presentation outline here in the near future.
Search Marketing Communications 