The Attention Bowl

In an age when everybody thinks their performance is worthy of attention, even those people and companies used to getting attention have to go to even greater lengths to try and capture it.

To wit, everyone who is in the market for attention ought to prepare for the challenge of getting attention like they would if they were a player on a team competing to get to the Super Bowl.


Because the battle for the attention of any audience is binary – its winner take all – you either get to the big game and the chance to win (mind share and or share of wallet) or you don’t.


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