Posts Tagged ‘Video Advertising’

YouTube Sponsored Videos

December 8, 2008

My first YouTube Sponsored Video advertising campaign is up and running.

YouTube Sponsored Videos

YouTube Sponsored Videos

YouTube sponsored video ads work similar to Google Adwords campaigns.

Conversion tracking isn’t available and most likely won’t be for some time.

The highest bids appear to get the sponsored video ads position in yellow atop the search results much like they do in Adwords although I don’t believe relevance or Quality Score are factors used to rank ad placements within YouTube at this time.

As YouTube gains more advertisers, I would imagine ad quality and keyword relevance will be taken into consideration when calculating a sponsored video’s position within YouTube video search results.

I will continue testing this new form of video advertising – YouTube.com Sponsored Videos.

The following are promotion statistics from my video advertising campaign’s first day of activity:

YouTube Promotion Statistics

YouTube Promotion Statistics

Comedy Central Bob Saget Roast

August 15, 2008

Several years ago after watching Stephen Colbert interview Rev. Al Sharpton, I signed up for a Comedy Central “account” to post on their blog and view video highlights of The Daily Show and later The Colbert Report.

I provided my email address and “opted in” to receive email notifications about Comedy Central’s shows and specials.

Infrequently – possibly once a week – I get an email from Comedy Central about upcoming guests on The Daily Show and The Colbert Report. More often than not I ignore their emails because I regularly watch both shows instead of the local news.

Today, however, I got an email from Comedy Central promoting their upcoming roast of Bob Saget hosted by roastmaster John Stamos.

Bob Saget Roast

Bob Saget Roast

I love Comedy Central roasts!

Because I love them and I am always in the market for them, their email grabbed my attention and made a sale so to speak ie., I clicked open their email where I then found an extended video trailer and details about the comedians who will be roasting Bob Saget Sunday night.

Their extended video trailer was entertaining – except for of course – the embedded pre-roll advertising.

Had I not been reached today by Comedy Central’s email marketing campaign, I could have easily forgotten about the Bob Saget roast and in turn missed some good Sunday night laughs.

Instead, it’s highly likely I will remember to watch the Bob Saget roast this weekend.

What is highly unlikely is my remembering which company’s ad I muted while waiting for their pre-roll ad to finishing rolling.