Archive for the ‘Promotion Statistics’ Category

YouTube Sponsored Videos

December 8, 2008

My first YouTube Sponsored Video advertising campaign is up and running.

YouTube Sponsored Videos

YouTube Sponsored Videos

YouTube sponsored video ads work similar to Google Adwords campaigns.

Conversion tracking isn’t available and most likely won’t be for some time.

The highest bids appear to get the sponsored video ads position in yellow atop the search results much like they do in Adwords although I don’t believe relevance or Quality Score are factors used to rank ad placements within YouTube at this time.

As YouTube gains more advertisers, I would imagine ad quality and keyword relevance will be taken into consideration when calculating a sponsored video’s position within YouTube video search results.

I will continue testing this new form of video advertising – YouTube.com Sponsored Videos.

The following are promotion statistics from my video advertising campaign’s first day of activity:

YouTube Promotion Statistics

YouTube Promotion Statistics
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