Archive for the ‘YouTube Advertising’ Category

YouTube Sponsored Videos

December 8, 2008

My first YouTube Sponsored Video advertising campaign is up and running.

YouTube Sponsored Videos

YouTube Sponsored Videos

YouTube sponsored video ads work similar to Google Adwords campaigns.

Conversion tracking isn’t available and most likely won’t be for some time.

The highest bids appear to get the sponsored video ads position in yellow atop the search results much like they do in Adwords although I don’t believe relevance or Quality Score are factors used to rank ad placements within YouTube at this time.

As YouTube gains more advertisers, I would imagine ad quality and keyword relevance will be taken into consideration when calculating a sponsored video’s position within YouTube video search results.

I will continue testing this new form of video advertising – YouTube.com Sponsored Videos.

The following are promotion statistics from my video advertising campaign’s first day of activity:

YouTube Promotion Statistics

YouTube Promotion Statistics

YouTube Advertising Programs and the Sponsored Videos Dashboard

December 6, 2008

YouTube recently launched and rolled out their advertising product called Sponsored Videos.

Promote Your Video

Promote Your Video

I set up my first YouTube Sponsored Video ad this afternoon.

I will outline the steps I went through to get my first YouTube advertising campaign set up as well as the results I experience as they become available.

Below is a screen shot of the YouTube Sponsored Videos Dashboard.

YouTube Sponsored Videos Dashboard

YouTube Sponsored Videos Dashboard

Here is a screen shot of my first YouTube.com Sponsored Videos campaign.

You Tube Sponsored Videos Dashboard Promotion Detail

You Tube Sponsored Videos Dashboard Promotion Detail

I have yet to see my Sponsored Video ad displayed anywhere…