Archive for the ‘Sponsored Videos’ Category

YouTube Insight Statistics and Data

October 9, 2009

I hadn’t logged into my YouTube account since I ran a Sponsored Videos advertising test several months ago.

Today when I logged into my account,  I was surprised to see the new level of data available on my YouTube homepage.

Upon logging into a YouTube account, users are now given an account snapshot via two Insight Statistics and Data graphics.

The first graphic shows how popular an account’s videos were relative to those of other uploaders over the last seven days, major changes, where videos were most popular and total views.

YouTube Insight Statistics and Data Locations

YouTube Insight Statistics and Data Locations

The second graphic shows the total number of views that occurred in a YouTube account over the last seven days.

This screen’s data includes the account’s most watched videos, the major changes within an account and which countries where videos were viewed the most.

YouTube Insight Statistics and Data Views

YouTube Insight Statistics and Data Views

Providing these two account snapshots upon log in helps YouTube account holders quickly grasp how well the videos within their account have been performing.

YouTube Sponsored Video Ad Text Missing in Google Adwords Beta

February 2, 2009

Last week I received an invitation to participate in the Google Adwords Updated Interface Beta.

I hope to be able to provide Google constructive feedback on any usability issues I may find within their latest version of the Adwords account management system through blog posts like this one.

In December I launched a YouTube sponsored video ad campaign.

I ultimately found managing my sponsored video ads from My Client Center more convenient and efficient than managing them through my YouTube account.

After receiving the Beta invite, I started using the Updated Interface and immediately found the data within my account loaded much more quickly.

I am planning to test more of the new Interface features this week.

The first issue I have found doesn’t seem too significant.

Previously in my Adwords account, Sponsored Videos ads text was displayed at the ad group level.

Sponsored Video Ads

Sponsored Video Ads

However, my Sponsored Video Ad text doesn’t appear in the Google Adwords Updated Interface Beta .

YouTube Sponsored Video Campaign Adwords Beta Dashboard

YouTube Sponsored Video Campaign Adwords Beta Dashboard

The data field is there, yet the data isn’t.

When the page loads a quick “loading” message appears followed by the no ads text seen above.

Its a minor issue but an issue I suspect will eventually need attention.

YouTube Sponsored Videos

December 8, 2008

My first YouTube Sponsored Video advertising campaign is up and running.

YouTube Sponsored Videos

YouTube Sponsored Videos

YouTube sponsored video ads work similar to Google Adwords campaigns.

Conversion tracking isn’t available and most likely won’t be for some time.

The highest bids appear to get the sponsored video ads position in yellow atop the search results much like they do in Adwords although I don’t believe relevance or Quality Score are factors used to rank ad placements within YouTube at this time.

As YouTube gains more advertisers, I would imagine ad quality and keyword relevance will be taken into consideration when calculating a sponsored video’s position within YouTube video search results.

I will continue testing this new form of video advertising – YouTube.com Sponsored Videos.

The following are promotion statistics from my video advertising campaign’s first day of activity:

YouTube Promotion Statistics

YouTube Promotion Statistics

YouTube Advertising Programs and the Sponsored Videos Dashboard

December 6, 2008

YouTube recently launched and rolled out their advertising product called Sponsored Videos.

Promote Your Video

Promote Your Video

I set up my first YouTube Sponsored Video ad this afternoon.

I will outline the steps I went through to get my first YouTube advertising campaign set up as well as the results I experience as they become available.

Below is a screen shot of the YouTube Sponsored Videos Dashboard.

YouTube Sponsored Videos Dashboard

YouTube Sponsored Videos Dashboard

Here is a screen shot of my first YouTube.com Sponsored Videos campaign.

You Tube Sponsored Videos Dashboard Promotion Detail

You Tube Sponsored Videos Dashboard Promotion Detail

I have yet to see my Sponsored Video ad displayed anywhere…