Google Adwords Editor Account Posting Limits

I use Adwords Editor regularly to upload campaign, ad group, keyword and bid changes into the Adwords accounts I manage.

Adwords Editor is a very effective tool for managing multiple Google search advertising accounts at the same time.

Until today, I had yet to encounter any Adwords Editor account posting limitations.

Normally, I prepare all of my Adwords account changes in advance and post them with Adwords editor.

Adwords Editor Posting

Adwords Editor Posting

Today however while attempting to post 4,904 ad group, 4,890 keyword and 4,905 text ad changes to a nearly seven

Adwords Editor Account Post

Adwords Editor Account Post

year old Adwords account, I received my first Adwords Editor Account (Error number 122).

Adwords Editor Account Limits

Adwords Editor Account Limits

I was surprised to learn I had exceeded my Adwords account limits.

I decided to call Google Adwords support @ 1-866-2Google (1-866-246-6453) and speak with an Adwords Support representative.

While discussing my account’s error message with the representative, I was told there is a 100 ad group limit per Adwords campaign unless permitted otherwise by Google via an Adwords account holder request.

The representative also suggested this may have been what caused my account to exceed its limits.

Granted, I was trying to get a bunch done at once.

Maybe the sheer number of new ad groups, keywords and ad text changes combined caused my Adwords account to exceed its posting limits.

Previously in the same account however, I have uploaded more than 100 ad groups per campaign so I am not sure if the information I received was accurate or not.

Regardless, I haven’t yet reorganized the data to attempt another post within that particular account.

Later though, I was able to post a seemingly similar large amount of data to a three year old Adwords account successfully and without incident.

This latest post had fewer campaigns, ad group and ad text changes yet had 27,183 new keyword additions.

Successful Adwords Editor Post

Successful Adwords Editor Post

My conclusion?

As with every other aspect of Google Adwords – account history and performance are taken into consideration when allowing or disallowing specific Adwords account operations to take place.

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