Archive for the ‘’ Category

Social Media Spam: The New Bulk Email

June 19, 2009

The reason social media hasn’t become a bona fide sales channel is because the majority (if not all) of a social media’s audience at any one point in time – whether its Facebook, Linkedin or Twitter- are not buyers.

This hasn’t slowed the onslaught of social media spammers nor has it slowed them in their efforts to peddle wares to anyone who might be listening.

Social Media Spammers

Social Media Spammers



January 5, 2009

I received an invite today from the “Naymz Reputation Network”.

Naymz Reputation Management

Naymz Reputation Management

If I recall correctly, Naymz was originally a Google Adwords based people search and find service.

It looks like Naymz has now morphed into a like professional networking service.

I still haven’t figured out how “professionals” cost justify the time required for creating and promoting their social network profile and footprint regardless of which networking service they have chosen.

Before I would invest any significant amount of time building a web based  “social presence”, I would first ask the social media providers how many of their social network users have produced a measurable, consistent, predictable return on their investment – whether in time, money or both – and how often have social network users replicated their results?

Linkedin Plus Twitter Equals Who Knows What?

November 1, 2008

I just added my Twitter account into my Linkedin account profile after noticing Owen Frager had added it to his “what he is working on” Linkedin updates.

Twitter TimCohn

Twitter TimCohn

Pretty cool Owen…

Linkedin TimCohn

Linkedin TimCohn

I had been meaning for some time to write about the importance of “owning and controlling your brand” whether personal or corporate in the most promising emerging social platforms for both offensive and defensive purposes

Appropriately, I first became acquainted with Owen after having posted on Domain King Rick Schwartz’ blog

about how I missed the first offensive opportunity to control “my personal brand” – albeit my not so unique name – on that newfangled social platform called the world wide web way back in 1996.

Tim Cohn

Tim Cohn

Granted, its hard to gauge in advance which social platforms will have the largest audience and reach after filtering out all their noise.

However, not registering your “brand” in their databases early on can lead to remorse later on.

If you haven’t done so already, register your own / and create accounts for the same names in MySpace, Facebook, Twitter and Flickr – if you can…

The same holds true for individuals.

Sign up for a Linkedin account under your personal brand: your name.

Don’t be disappointed though if you can’t. If yours is a common name – it surely has long since been registered.

Registering your brands with these sites may not make you any money in the short term, but if and when social media platforms ever figure out how to make money for themselves let alone for their advertisers and users, wouldn’t it be better for you to control your brand name(s) on the most successful social media sites instead of someone else?

Linkedin Applications: Add A WordPress Blog To Your Profile

October 29, 2008

Several years ago Christian Mayaud invited me to join Linkedin.

When I created my account, little did I know would go on to become the defacto online business networking site – the Myspace and Facebook for working adults.

As with most new technology tools, I was slow to fully embrace Linkedin’s potential power simply because I wanted to make sure my use of Linkedin would produce results I couldn’t otherwise produce for myself.

With time as the ultimate proving ground, the Linkedin network has increasingly become worth further investment.

In a previous post, I wrote about how to join and initiate a Linkedin Groups discussion.

The Linkedin Groups tool has helped me reach and connect with Google Adwords Professionals worldwide – a group I wouldn’t have had access to otherwise.

The ability to have discussions about Google Adwords with other practitioners around the globe has more than justified the time required to learn and use Linkedin’s tools.

Today nearly a year after seeking collaboration with outside developers, Mountain View, CA based Linked has announced eight external applications have been integrated for use within

From the new Linkedin Applications page:

“LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. Applications are added to your homepage and profile enabling you to control who gets access to what information.”

The eight Linkedin Applications are: Reading List by Amazon, Files, Company Buzz, Google Presentation, Blog Link, SlideShare Presentations, My Travel and of course – WordPress, hence this blog post.

I have added my blog to my profile.

Adding a WordPress blog to a Linkedin account is easy to do and can be done in just four simple steps:

1. Click on the Linkedin Applications page and click on the WordPress icon.

Linkedin WordPress

Linkedin WordPress

2. Click add application and check whether or not you would like your WordPress blog displayed on your profile page and homepage.



3. Enter your WordPress blog address. Check whether you want all of your recent posts displayed or just posts tagged with Linkedin.

Linkedin Blog Posts

Linkedin Blog Posts

4. Save your settings and you will see your blog feed displayed with your previous selections featured.

Linkedin Profile

Linkedin Profile

Upon completion of these steps, visitors who view your Linkedin profile and home page (if selected) will see your WordPress blog posts.

Adding any one of these external applications to your Linkedin account can only help expand the network effects Linkedin delivers to its still growing community.

How to Start a Linkedin Groups Discussion

September 20, 2008

Linkedin Groups Discussions

Linkedin Groups Discussions

I have had a Linkedin account for some time and haven’t really utilized it as much as I could.

However, I recently noticed the Linkedin Groups feature and realized there might be a group for Google Adwords Professionals.

I searched Linkedin and found several groups for Google Adwords Professionals.

I found a group called Google Adwords Qualified Individuals and asked the group’s founder if I could join his Linkedin Group.

After having become a member of his group and entering the groups discussion area I then reached the overview tab which shows the group’s most recent discussion.

Linkedin Groups Discsussions Overview

Linkedin Groups Discsussions Overview

I then clicked on the discussions tab where all recent group discussions are summarized.

Linkedin Groups Recent Discussions

Linkedin Groups Recent Discussions

Before I posted my question to the group, I wanted to make sure my question hadn’t already been asked by another member.

It didn’t appear my question had been asked so I entered my question in Linkedin “start a discussion” box and submitted it to start a discussion.

Linkedin Groups Start a Discussion

Linkedin Groups Start a Discussion

My question then moved to the Most Recent Discussions field within the Google Adwords Qualified Individuals Linkedin Group.

While drafting my question I realized I could include a link to a post I had written on my blog that pertained to the subject of my question.

I included the link in the discussion.

Linkedin Groups Discussions Comments

Linkedin Groups Discussions Comments

Within a day, my WordPress blog statistics began showing clicks coming from the specifc Linkedin page where the question I had posed was up for discussion.

Members of the group from different parts of the world took the time to enter the discussion and answer my question.

By allowing an outbound link within their Groups Discussion feature, Linkedin has added a potentially new way to expand the reach and power of their network. The Winners and Losers

January 18, 2008 has released their December 2006 – December 2007 list of websites their data shows have had the greatest percentage change in monthly visits.

The niche socialization and peer centric categories continue to increase their penetration and share of the internet audience.

Who would have guessed “user generated adult video content” sites like  R e d T u b e  and Y o u P o r n would top their list?

It will be interesting to see – what if any – new website categories appear and break out over the course of 2008.

Or will social, peer and user generated content websites continue to command the market’s attention?

The Winners are:

R e d t u b e. c o m