The reason social media hasn’t become a bona fide sales channel is because the majority (if not all) of a social media’s audience at any one point in time – whether its Facebook, Linkedin or Twitter- are not buyers.
This hasn’t slowed the onslaught of social media spammers nor has it slowed them in their efforts to peddle wares to anyone who might be listening.
Social Media Spammers
Search Marketing Communications 
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