I received an invite today from the “Naymz Reputation Network”.

Naymz Reputation Management

Naymz Reputation Management

If I recall correctly, Naymz was originally a Google Adwords based people search and find service.

It looks like Naymz has now morphed into a like professional networking service.

I still haven’t figured out how “professionals” cost justify the time required for creating and promoting their social network profile and footprint regardless of which networking service they have chosen.

Before I would invest any significant amount of time building a web based  “social presence”, I would first ask the social media providers how many of their social network users have produced a measurable, consistent, predictable return on their investment – whether in time, money or both – and how often have social network users replicated their results?


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