Archive for the ‘Updated Interface Beta’ Category

New Google Adwords Updated Interface Graph Option Metrics

February 12, 2009

I have been using the Google Adwords Updated Interface for several weeks now and have come to appreciate its speed and data display features.

I opened my first Adwords account March 5, 2002 and if I recall correctly I think the Updated Beta version – excluding the initial Adwords product and then the addition of the My Client Center dashboard –  is just Google’s second incarnation of their Adwords account interface.

New to this latest version of Google Adwords is Graph Options viewing of account data.

Adwords advertisers can view one or two of their campaign’s metrics from within their account under any of their campaign tabs.

Being able to drill down into an Adwords account and visualize data whether in ad groups, keywords, networks or ads saves both clicks and time.

Google Adwords Updated Interface Graph Options Metrics

Google Adwords Updated Interface Graph Options Metrics

With Graph Options Metrics buttons advertisers can see a combination of two sets of data at once.

The nine account performance metrics available within Google Adwords new Graph Options are:

Clicks, Impressions, CTR, Avg. CPC, Cost, Avg. position, Conversions, Cost/conv. and Conv. rate.

Google Adwords Updated Interface Beta

January 29, 2009

Today while logged into My Client Center in Google Adwords, I received an invite to Beta Test the Updated Adwords Interface.

Google Adwords Updated Interface Beta

Google Adwords Updated Interface Beta

I am glad they asked.

Over time, I have noticed many functionality issues throughout my Google Adwords dashboard.

I would have reported my findings some place other than here on this blog had I known who to contact or where to report my discoveries.

For example, one Adwords usability issue I discovered was the inability of My Client Center account users to dismiss Alerts from their Alert center after they were read.

Adwords has finally added a check box to dismiss some My Client Center Alerts but not all of them.

From the Adwords Updated Interface Beta:

Updated Interface Beta

Updated Interface Beta

I am looking forward to participating in the Google Adwords Updated Interface Beta.

I am switching to the Updated Interface now and will share any suggestions I have for increasing Google Adwords account management usability both here on this blog and directly with the Adwords Updated Interface Beta team.

How To Switch

How To Switch

First Screen Shot of the Google Adwords Updated Interface Beta:

New Adwords Interface

New Adwords Interface

Update: More about Low Share of Voice and other discoveries in the the Google Adwords Updated Interface Beta.