Posts Tagged ‘Brand Manager’

GoogleTestAd Testing What?

December 3, 2008

I was surprised to learn today searches for googletestad continue to rank high in Wordtracker’s top 200 long-term keyword report.

GoogleTestAd ranks #119 in Wordtracker’s long-term keyword list.

About Wordtracker’s top 200 long-term keyword report:

“Our current database contains 290,313,559 search terms and represents the complete queries from the largest metacrawlers on the web (Metacrawler/Dogpile etc.) for the last 150 days.”

What is the “GoogleTestTad”?

A search in Google for “googletestad” doesn’t produce a Google.com explanation page but does produce the following Google Adwords sponsored links result :

GoogleTest Ad

GoogleTest Ad

However, a search for “Google Test Ad” in Google produces a suggested spelling correction from Google – “Did you mean: google text ad.”

Google Test Ad

Google Test Ad

Not to digress – but  I wonder why Google asks the question – “Did you mean:” but doesn’t punctuate their question with a question mark?

Anyway and as far as I can tell – the GoogleTestAd has always had the same ad text:

Headline = Congratulations

Description 1 = This is a family safe ad

Description 2 = All systems are go!

Display URL = http://www.google.com.

Interestingly, clicking on the ad for googletestad takes me back to Google’s home page.

Google Home Page

Google Home Page

Although Google continues testing and bidding on searches for googletestad, I am not sure whether its score is being kept or who is keeping it.

If the Google Ad for googletestad were like all others wouldn’t it too have a Quality Score?

To place ads in its behalf wouldn’t Google have to have an in-house Adwords team marketing Google’s products?

Otherwise, who is managing and bidding on keywords in their behalf?

If there is an in house advertising team – How many people are in Google’s advertising group?

How many products do they market, how many keywords do they manage and how much do they spend annually promoting Google products?

Wouldn’t Google’s buying their own ads also constitute brand management?

Does Google have a “brand manager”?

If so, who is Google’s brand manager?

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Brand Lift through iGoogle Artists Themes

April 30, 2008

Google re-introduce an expanded roster of Artist Themes for iGoogle.

What if you could have your brand’s most loyal customers display your brand image alongside Google’s in your customer’s browser’s homepage?

Can you say Brand Lift?

Innovative earlier adopters like Dolce & Gabbana, Philippe Starck, Diane von Furstenberg (I guess Mr. Diller approves) the Beastie Boys and even Lance Armstrong have already taken the leap.

See for yourself in this YouTube video montage showcasing 68 original iGoogle themes by world-class artists:

Find more Google iGoogle Artist themes at Google.com

iGoogle Artist Theme

iGoogle Artist Themes

iGoogle Artists Themes

iGoogle Artist Themes