Archive for the ‘Search Marketing’ Category

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My Toolkit for Google Advertisers

June 6, 2009

Google has begun promoting their advertising solutions in a more comprehensive manner through a fictional ad campaign for the Google Pet Stick.

Google Stick Campaign

Google Stick Campaign

On the Google for Advertisers site Google asks “How Can Google Accelerate Your Business?”

Google for Advertisers

Google for Advertisers

Google answers the question by providing potential advertisers with links to seven informational subcategories: Online, TV, Mobile, The Marketing Cycle, Get Started, Stay in Touch and My Toolkit.

This new Google advertising campaign clearly attempts to position Google as much more than just a search engine and search engine advertising agency.

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Posted in Advertising, Advertising Agency, Google Advertising, Search Marketing | Leave a Comment »

Google Local Business Center Dashboard Live

June 3, 2009

The Google Lat Long Blog has announced their roll out of the Local Business Center dashboard containing local listing and search data.

Initial data available in the Local Business Center:

Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.

Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.

Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?

Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

Indeed, when I logged into my Google Local Business Center account I found a scaled down Google Analytics type Dashboard waiting for me.

Google Local Business Center

Google Local Business Center

The top field on the Dashboard shows how many times users saw my particular business listing, how many clicks were for more information from Google Maps, how many clicks were for driving directions and how many clicks were delivered to my website.

The middle field on the Dashboard provide a top search queries bar graph.

Top Local Business Center Search Queries

Top Local Business Center Search Queries

The last field shows where driving directions came from.

Where Driving Directions Came From

Where Driving Directions Came From

The right rail shows all of the data I have provided to the Google Local Business Center and includes a link for editing my data.

Your Local Business Center Listing

Your Local Business Center Listing

Providing search data to businesses listed in the Google Local Business Center gives business owners yet another level of insight into how their business are performing online.

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Posted in Local Business Center, Local Business Listings, Local Search Results, Search Marketing | Leave a Comment »

A Novel Bing Marketing Tactic: Buy Ads On Google

June 2, 2009

While checking my email today in Gmail I was somewhat surprised to see the following ad dsiplayed above my inbox:

Microsoft Bing Google Adwords Ad

Microsoft Bing Google Adwords Ad

Microsoft is also buying Google Adwords to promote their new Bing “decision engine” brand in Google search results.

Google Search Bing Ad

Google Search Bing Ad

Bing the brand is also being advertised in Google search results under “decision engine” as well as –

Decision Engine Ad

Decision Engine Ad

“search engine”.

Search Engine Ad

Search Engine Ad

I know its hard to believe but people still search Google.com for “search engine” and “search engines”.

In fact, according to Google – over 5,000,000 people worldwide search for either the single or plural version of the phrase each month.

Search Engine Demand

Search Engine Demand

However, a considerably smaller number of people search for the single or plural version of decision engine.

Decision Engine Search Demand

Decision Engine Search Demand

Roughly 5,000 times fewer searches in fact.

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Google Wave and Natural Language Processing

May 30, 2009

Google has announced its new Google Wave product.

The following video explains how Google Wave processes natural language.

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Business Management Reduced to Three Steps

May 23, 2009

In this Google webinar, Avinash Kaushik gives marketers a list of five things they can do to improve their business results.

The theme of Kaushik’s presentation “Aggregation of Marginal Gains: Little Changes, Large Results” stemmed from John Carlzon’s quote: “You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.”

In his Google webinar, Kaushik also brilliantly condensed the essence of business management into three simple steps:

1. Increase revenue

2. Decrease costs

3. Improve customer satisfaction and loyalty.

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WordPress: My First Post by Email

May 13, 2009

WordPress has announced a new feature whereby bloggers can post to their blogs via email.

From the WordPress blog:

You can send email from any email client, whether in a browser, on your desktop, or from your cell phone, and as much formatting will be retained as possible.

Attachments are not left out, and your images will be included and automatically converted into thumbnails.  If you include multiple images they’ll be converted into an attractive gallery.  Now you can take photos anywhere and have them appear on your blog in moments.

I am not sure how to add tags or links to the post or how easily photos are embedded either.

More about the Post by Email feature from WordPress:

Tim Cohn
Google Adwords Professional
http://www.SearchMarketingCommunications.com
(866) TimWCohn office
Follow me on Twitter, http://Twitter.com/timcohn

photo 1

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Google Searchology: New Search Options

May 12, 2009

Google hosted their second Searchology event today to update its users, partners, and customers on the progress Google has made in search.

Google also uses the event to announce new search features.

Today Google announced a new set of features called Search Options, which are a collection of tools that let searchers slice and dice results and generate different views to find information faster and easier.

Two powerful new Google search options are the Wonder Wheel and Timeline.

Wonder Wheel shows searchers other related terms most often used when searchers are searching for a particular topic while Timeline illustrates the search volume for a particular term within a specific time period.

Twitter Wonder Wheel

Google Wonder Wheel: Twitter

Above, The Google Wonder Wheel shows terms related to searches for Twitter.

Below, the Google search options timeline shows how Twitter has become an increasingly more searched for term on Google over time.

Google Timeline: Twitter

Google Timeline: Twitter

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Posted in Google, Search, Search Marketing, Searchology, Twitter | Leave a Comment »

Google Marketing Research Study: The Brand Value of Search

May 10, 2009

Google commissioned OTX, an independent marketing research company, to conduct research to better understand the impact of search impressions on travel brands, specifically the Air, Hotel, Car Rental, Cruise and OTA Travel Categories.

The primary objectives of the OTX project were to determine:

1). Whether or not a search ad can impact key branding metrics.

2). Whether or not a search result’s placement matters.

The study was conducted in an online controlled “laboratory” format that mimicked a real search experience. Subjects were exposed to 1 of 12 search engine results pages (SERP) each of which showed the same search results  and differed only where the test brand’s ad or organic listing appeared.

The results of Google’s Brand Value of Search study are available on YouTube.

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Posted in Brand, Brand Lift, Google, Marketing Research, Search, Search Marketing | Leave a Comment »

Google Creative Sandbox 2009 New York

April 17, 2009

The Google channel on YouTube has added some new videos including this one from Google Creative Sandbox 2009 in New York.

I believe this was Google’s first “Creative Sandbox”.

Google Creative Sandbox is “an event designed to spark the imagination of agencies by showing the best uses of Google products and creative possibilities in a high energy environment.”

The screen shot of text messages peaking at Midnight New Years Eve illustrates one of many ways human behavior now manifests itself via recognizable patterns in Google data.

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Sample Website Search Engine Submission Spam

March 29, 2009

The National Yellow Pages submission scam has moved online and evolved into the search engine submission scam.

Recently I began receiving the following “Domain Notice” for several of my domains.

Domain Notice

Domain Notice

Unless the business offering the search engine submission service is called “Attention: Important Notice”, the company offering this particular service has neglected to place its name anywhere on their domain notice.

Review Solicitation

Review Solicitation

With email costs significantly less US postal rates, it was only a matter of time before the National Yellow Pages direct mailers found their way online selling a similar service – like a search engine submission service.

10 Year Submission

10 Year Submission

Buried within the Domain Notice fine print regarding their “100% Satisfaction is Guaranteed or Your Money Back” the search engine submission service suggests refund requests be made within 30 days.

A Google search for 718-799-5355 doesn’t reveal any business listing data other than through a reverse lookup service.

However in the future, a search for 718-799-5355 will produce this blog post.

Readers can then decide for themselves whether purchasing a search engine submission service from an unknown and unlisted business is a good decision or not.

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