Archive for the ‘Search Marketing’ Category

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Central Intelligence Agency Ads on YouTube

March 12, 2009

The Central Intelligence Agency is recruiting via Sponsored Videos on YouTube.

Central Intelligence Agency Sponsored Videos

Central Intelligence Agency Sponsored Videos

I wonder who manages the search marketing campaigns for the CIA?

Does the Central Intelligence Agency manage their search marketing communications process in house or do they outsource their search marketing to a search marketing agency?

I didn’t discover the CIA video under a search for the Central Intelligence Agency or CIA. I stumbled onto their video under an entirely unrelated education industry keyword.

The CIA or their search marketing agency don’t appear to be marketing their recruitment program under CIA or Central Intelligence Agency keywords in YouTube.


Central Intelligence Agency

Central Intelligence Agency

Nor do they appear to bidding for the CIA or Central Intelligence Agency terms in Google search either.

Central Intelligence Agency Google Results

Central Intelligence Agency Google Results

Double Click is serving the Central Intelligence Agency’s Youtube Sponsored Video ads.

Double Click is owned by Google.

If you have an interest in pursuing a career with the CIA click here for more information.

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Posted in Search Marketing, Search Marketing Agency, Search Marketing Communications, YouTube, YouTube Sponsored Videos | Leave a Comment »

Yahoo! Search Marketing Console?

September 17, 2008

I was cleaning up some Yahoo Search Marketing accounts this morning and was trying to find Yahoo’s Search Submit login page.

In the past, keeping track of all their search product offerings was difficult.

Yahoo has consolidated all of their search marketing products into a drop down box on their Sponsored Search login page.

The Yahoo Search Marketing login page shows 13 different search marketing product categories:

1. Sponsored Search

2. Local Sponsored Search

3. Mobile Sponsored Search

4. Search Submit Pro

5. Search Submit Express

6. Search Submit Basic

7. Marketing Console

8. Search Optimizer

9. Product Submit

10. Travel Submit

11. Local Listings

12. Directory Submit

13. Small Business

Yahoo Marketing Console

Yahoo Marketing Console

I thought I would get reacquainted with Yahoo search marketing products so I clicked on their “Marketing Console” thinking this would somehow let me manage all of my Yahoo search marketing products in one dashboard.

Not today.

Yahoo Marketing Console 404 Not Found

Yahoo Marketing Console 404 Not Found

When I clicked on the Yahoo search marketing console I was sent to a non-existent page.

I then searched for the Yahoo search marketing console – in Yahoo – and was directed back to their sponsored search login page.

Did Yahoo have a search marketing console for managing all of their search products and I just wasn’t able to locate it?

Or, did Yahoo have a marketing console they have since abandoned?

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Posted in Local Search, Mobile Search, Product Submit, Search Marketing, Search Submit, Sponsored Search, Travel Submit, Yahoo | Leave a Comment »

Yahoo Search Marketing: Searching for the Smart Start Guide

September 2, 2008

I went to the Yahoo Search Marketing blog for refresher tips on how to optimize Yahoo search marketing pay per click accounts.

Their most recent blog post gave some general ideas on how to improve an ads quality index.

From the Yahoo Search Marketing blog:

“Improve your ad quality by grouping related keywords
If you group your keywords the right way (by themes, such as product or service type, or special offers) and achieve high quality, you could receive a better rank in search results and/or a lower bid.”

These tips along with many others come from Yahoo’s Smart Start Guide.

The Smart Start Guide according to Yahoo, “is a guidebook geared especially toward the beginning search marketer, but it also offers tips for the more advanced Yahoo! Search Marketing advertiser.”

The Yahoo Smart Start Guide chapters include:

  • Getting to know your Yahoo account
  • Building a foundation with strong keywords
  • Organizing ad groups for success
  • Writing effective Yahoo ads
  • Making sure your Yahoo ads are high quality
  • Matching keywords to your customers’ searches
  • Determining effective bids
  • Targeting your Yahoo ads geographically
  • Advertising on content sites other than Yahoo.com
  • Tracking your Yahoo results

The Yahoo Search Marketing blog then provides a link to download a pdf version of the Smart Start Guide.

Unfortunately numerous attempts to download the Smart Start Guide to Yahoo’s pay per click advertising system, I ended up with an unreadable pdf document.

yahoo-smart-start-guide-pdf

yahoo-smart-start-guide-pdf

I don’t know why the pdf failed, but I don’t think the download error occurred on my end.

Hopefully the Yahoo Search Marketing blog team will receive news of this blog post ping and fix their Smart Start Guide pdf download.

Otherwise, I will have to keep searching for answers to my Yahoo pay per click advertising questions elsewhere.

Update: Jeff the Yahoo Search Marketing blog editor contacted me and suggested I use Adobe Acrobat to open their Smart Start Guide which I did – successfully.

Apparently, my Apple Reader has some compatibility issues with viewing that particular Yahoo pdf.

Thanks Jeff…

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Posted in Pay Per Click, PDF, Quality Index, Search Marketing, Yahoo | Leave a Comment »

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