With today’s news about Mark Cuban being charged by the SEC with Insider Trading, I thought I would see just how relevant Mamma.com ( not Momma.com ) search results were for Mark Cuban search queries:
Mamma.com Mark Cuban
Mamma.com doesn’t integrate news or blogs into their search results like Google does and thus a search for Mark Cuban does not produce any algorithmic links to sites with news about the SEC or their Insider Trading charges.
Mark Cuban Google
However, an enterprising news aggregator and advertiser – “Newser.com” – is bidding on searches for Mark Cuban in both Momma.com and Google.com
I am sure Mamma.com, Momma.com and even Newser.com are experiencing spikes in their visitor traffic today as a result of Mark Cuban’s having been charged by the SEC for Insider Trading.
Google Mobile Apps is a free application available from the iPhone Apps store.
Google Mobile Apps provide Google search results to iPhone owners via their spoken search queries.
With the iPhone and Google Mobile Apps, iPhone users can get both Google localized and general search results while on the go with fewer keystrokes.
Although the iPhone Apps store is showing Google Mobile Apps available for download, I wasn’t yet able to get the voice search feature of Google Mobile Apps working yet.
Hopefully the Google Mobile application will automatically update when their voice search service goes live.
I am working on the following presentation for brand search marketers:
“GeoTarget Your Brand Advertising for Maximum Search Market Penetration and Retail Traffic Generation”
This brand search marketing presentation will cover the following topics:
• How to GeoTarget brand search advertising to drive retail traffic and sales by utilizing the four main search advertising platforms to build maximum brand search presence in yours or your resellers trade areas.
• A side by side comparison of the four main search advertising platforms Google Adwords, Yahoo Search Marketing, Microsoft adCenter and Ask Sponsored Listings along with their geotargeting options and features.
• The opportunities and limitations of each search advertising platform’s geotargeting product.
Overall, my presentation will show brand managers how to maximize the effectiveness of their brand advertising budget while increasing brand lift.
Brand marketers who establish a search brand presence through the creation of comprehensive geotargeted search advertising campaigns will expand their competitive reach and advantage over their competitors who don’t.
I will post a more detailed presentation outline here in the near future.
Google.org has launched Google Flu Trends to provide up-to-date estimates of flu activity in the United States based on aggregated search queries.
Search queries related to flu can be viewed at the United States level or on a state by state basis.
Based on search data from years past, flu season in the United States begins in mid November and ends by early April depending on where you are located.
Search Google Flu Trends to see your particular state’s historical and present flu search activity.
Google Flu Trends Tracker
Overall, California appears to have less search activity than other states during flu season.
Low California Flu
While most other states appear to share the same flu season with the exception of Maine and Texas.
Moderate Maine Flu
Maine’s flu search interest appears to indicate Maine has a longer flu season than other states.
Minimal Texas Flu
While flu season in Texas appears to start later and end more quickly than in other states.
Check back with Google Flu Trends after you have had Thanksgiving Dinner to begin monitoring when flu search activity increases and thus when flu season has begun in your state.
“While listening hours are declining, most people still listen to an average of 18.5 hours a week, according to Arbitron Inc. Based on the price of reaching each listener, radio generally offers its audience “at the lowest [cost] of any major media,” says David Field, chief executive of Entercom.”
Not sure about Radio reaching its listeners and audience at the lowest cost of any “major media” – Mr. Field.
Haven’t the internet and search advertising become “major media” yet?
I guess media isn’t major until those in the “major media” say it is.
There is a relatively new – possibly major media – called internet search offered by a company called Google which connects its audience with advertisers for as low as .05 a piece.
Radio may indeed reach its audience for less but by what standard does radio define and measure its connection with its audience?
In search advertising the audience isn’t counted and considered reached until the advertiser’s advertisement is clicked.
Radio advertising measures audience reach and then its connection of advertiser to listener how – instead by listeners clicking their radios on?
Isn’t anything less than authenticated and measured advertisement – disconnected advertising?
Which radio station can I buy a radio ad on to reach a targeted audience of 10 listeners for $.50 or even 100 listeners for $5.00?
Depending on your definition, radio may indeed offer its audience at the lowest cost of any major media – but at what price?
Today’s Saturday Interview in the New Yorks Times was with Google CEO Eric Schmidt.
One of Schmidt’s answers was simple yet profound:
“We have a product that is more measurable, more targetable, and we are the innovator in the space. At some point, people need to sell products, and at some point they realize that the best advertising is measurable advertising, and they conclude that we do that.”
Businesses who haven’t yet concluded measurable advertising is better than unmeasured advertising fall into three categories.
They are:
1. Layman
2. Laggards
3. Luddites
In a future post, I will describe my experiences explaining search advertising to each type.
Washington D.C. now has Street View images available via Google Maps.
National landmarks including the Washington Monument, the Lincoln National Memorial, the Jefferson Memorial and even the White House are now visible from Google Maps Street View – albeit from afar.
To see your favorite national landmark, search for the landmark or its address in Google Maps and click street view.
1600 Pennsylvania Avenue Washington DC
Panning the camera angle will get the image and perspective you are looking for.
The White House
National security interests prevent vehicles equipped with cameras from getting to close to the White House, so this Google Street View from several blocks away will have to do.
However, pedestrians can still have their photo taken in front of the White House.
I was able to get this up close picture of the White House when I was in Washington D.C. earlier this year to give a search engine marketing presentation.
Search Marketing Communications 
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