Archive for the ‘Coupons’ Category

Google Coupons @ Google Code

November 19, 2008

Google offers merchants the ability to provide coupons that will be included in Google search results via their Google Code site.

What better time for brands to distribute their coupons for free via the web – than now?

Consumers can search for coupons on Google, print and then redeem coupons at participating merchants.

Google Code offers businesses five different methods for feeding their coupons into Google’s coupon distribution system.

1. Coupon TSV Feed Documentation

2. Coupon XML Feed Documentation

3. Coupon Feed XSD

4. Basic Coupon Sample XML

5. Complex Coupon Sample XML

Visit the Google Code site to learn more about how to upload and begin distributing your brand’s coupons via Google search.

Couponmom.com and the Search for Coupons

October 8, 2008

With the current level of economic uncertainty, more consumers are turning to the web for grocery coupons, food coupons, free coupons and printable coupons particularly from grocery stores like Kroger, Safeway and of course Walmart.

While looking for different coupon information resources, I stumbled across the CouponMom.com web site.

Couponmom.com provides grocery deals by state, printable grocery coupons, free printable coupons, free grocery coupons, restaurant coupons and online coupon codes among a host of other coupon related information.

While seeking further insight into consumers search for coupons online, I noticed a pattern in coupon search data I thought was interesting – Saturdays are the day when search queries peak for coupons week in and week out.

30 Day Coupon Search Pattern

30 Day Coupon Search Pattern

In the above example, September 13, September 20, September 27 and October 4 were the days where search for coupons was the greatest – all Saturdays.

The following pattern holds true over a 90 day time period as well.

90 Day Coupon Search Pattern

90 Day Coupon Search Pattern

If your business is in the business of coupons, Saturday is coupon day – week after week.