With the current level of economic uncertainty, more consumers are turning to the web for grocery coupons, food coupons, free coupons and printable coupons particularly from grocery stores like Kroger, Safeway and of course Walmart.
While looking for different coupon information resources, I stumbled across the CouponMom.com web site.
Couponmom.com provides grocery deals by state, printable grocery coupons, free printable coupons, free grocery coupons, restaurant coupons and online coupon codes among a host of other coupon related information.
While seeking further insight into consumers search for coupons online, I noticed a pattern in coupon search data I thought was interesting – Saturdays are the day when search queries peak for coupons week in and week out.
30 Day Coupon Search Pattern
In the above example, September 13, September 20, September 27 and October 4 were the days where search for coupons was the greatest – all Saturdays.
The following pattern holds true over a 90 day time period as well.
90 Day Coupon Search Pattern
If your business is in the business of coupons, Saturday is coupon day – week after week.
Search Marketing Communications 
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