Posts Tagged ‘Coupons’

Newspaper Enters Local Business Center Market

August 16, 2009

Today I saw an ad in my local newspaper for a new product they have launched called the Business Resource Center.

Business Resource Center

Business Resource Center

The new service appears similar to Google’s Local Business Center and looks like it provides all of the same features found in the Local Business Center.

The Business Resource Center touts the benefits of having a small business found under local searches and states:

Anything that you’d traditionally look for in the print yellow pages has become a “local search” on the Internet. For these queries, 75 percent of the top 100 keywords are non-branded, indicating that a majority of consumers have not decided on a specific brick and mortar store to do business with.

Local Search Business

Local Search Business

The site claims  “to stay on top of the internet so you don’t have to” and plans to provide the latest in local search, social networking, search engine marketing and social media optimization to its advertisers.

Local Business Resource Center

Local Business Resource Center

The newspaper’s local business resource center will provide advertisers with statistics like Google’s Local Business Center has begun providing in the US.

Local Business Resource Center Statistics

Local Business Resource Center Statistics

Like Google, the paper’s local Business Resource Center also lets advertisers “create and manage coupons and special offers to drive traffic and build customer loyalty”.

Local Business Center Coupons

Local Business Center Coupons

Similar to other directory and listing services, the newspaper’s business resource center alerts advertisers immediately when individuals rate or review their services, and allows them to reply directly to concerns or praise, giving businesses the ability to create stronger relationships with their customers.

Local Business Center Communications

Local Business Center Communications

The Beta version of their User Interface is clean and user friendly.

The site offers what appears to be primarily display advertising under keyword or category searches and claims to provide the largest local search audience reach.

Overall the newspaper’s launch of a Local Business Center is quite an accomplishment for any newspaper in this day and age.

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Google Coupons @ Google Code

November 19, 2008

Google offers merchants the ability to provide coupons that will be included in Google search results via their Google Code site.

What better time for brands to distribute their coupons for free via the web – than now?

Consumers can search for coupons on Google, print and then redeem coupons at participating merchants.

Google Code offers businesses five different methods for feeding their coupons into Google’s coupon distribution system.

1. Coupon TSV Feed Documentation

2. Coupon XML Feed Documentation

3. Coupon Feed XSD

4. Basic Coupon Sample XML

5. Complex Coupon Sample XML

Visit the Google Code site to learn more about how to upload and begin distributing your brand’s coupons via Google search.

Couponmom.com and the Search for Coupons

October 8, 2008

With the current level of economic uncertainty, more consumers are turning to the web for grocery coupons, food coupons, free coupons and printable coupons particularly from grocery stores like Kroger, Safeway and of course Walmart.

While looking for different coupon information resources, I stumbled across the CouponMom.com web site.

Couponmom.com provides grocery deals by state, printable grocery coupons, free printable coupons, free grocery coupons, restaurant coupons and online coupon codes among a host of other coupon related information.

While seeking further insight into consumers search for coupons online, I noticed a pattern in coupon search data I thought was interesting – Saturdays are the day when search queries peak for coupons week in and week out.

30 Day Coupon Search Pattern

30 Day Coupon Search Pattern

In the above example, September 13, September 20, September 27 and October 4 were the days where search for coupons was the greatest – all Saturdays.

The following pattern holds true over a 90 day time period as well.

90 Day Coupon Search Pattern

90 Day Coupon Search Pattern

If your business is in the business of coupons, Saturday is coupon day – week after week.