Search Marketing Communications

Today I saw an ad in my local newspaper for a new product they have launched called the Business Resource Center.

Business Resource Center

The new service appears similar to Google’s Local Business Center and looks like it provides all of the same features found in the Local Business Center.

The Business Resource Center touts the benefits of having a small business found under local searches and states:

Anything that you’d traditionally look for in the print yellow pages has become a “local search” on the Internet. For these queries, 75 percent of the top 100 keywords are non-branded, indicating that a majority of consumers have not decided on a specific brick and mortar store to do business with.

Local Search Business

The site claims  “to stay on top of the internet so you don’t have to” and plans to provide the latest in local search, social networking, search engine marketing and social media optimization to its advertisers.

Local Business Resource Center

The newspaper’s local business resource center will provide advertisers with statistics like Google’s Local Business Center has begun providing in the US.

Local Business Resource Center Statistics

Like Google, the paper’s local Business Resource Center also lets advertisers “create and manage coupons and special offers to drive traffic and build customer loyalty”.

Local Business Center Coupons

Similar to other directory and listing services, the newspaper’s business resource center alerts advertisers immediately when individuals rate or review their services, and allows them to reply directly to concerns or praise, giving businesses the ability to create stronger relationships with their customers.

Local Business Center Communications

The Beta version of their User Interface is clean and user friendly.

The site offers what appears to be primarily display advertising under keyword or category searches and claims to provide the largest local search audience reach.

Overall the newspaper’s launch of a Local Business Center is quite an accomplishment for any newspaper in this day and age.

Tags: Business Resource Center, Coupons, Display Advertising, Local Business Center, Local Search, Search Engine Marketing

This entry was posted on August 16, 2009 at 8:22 pm and is filed under Business Resource Center, Display Advertising, Local Business Center, Local Search, Search Engine Marketing, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.