Archive for February, 2009

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Twitter Spam

February 9, 2009

I have noticed over the past several day lots of new followers with familiar sounding Twitter celebrity like names.

Clicking through to the new followers site instead finds an impersonator of the well known and heavily followed Twitter personality.

Twitter impersonators usually have to employ a slight misspelling or underscore before or after their their more famous host.

Of the Twitter personality impersonator followers I have received in the last week, each have contained the same message and link within their updates:

Friends, “5 Steps to Twitter Success” was just released! Get your copy here.

Friends, if this is any indication of how spammers plan to experiment with methods for monetizing the Twitter community get ready for truckloads of more Twitter Spam.


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Posted in Twitter, Twitter Spam | Leave a Comment »

New to Google Adwords: Low Share of Voice

February 8, 2009

Google Adwords will soon be rolling out a new status within Adwords accounts worldwide called “Low Share of Voice”.

Google Adwords Low Share of Voice

Google Adwords Low Share of Voice

Adwords advertisers who aren’t familiar with the advertising concept of  “Share of Voice” will be able to click on the question mark next to their alert to learn more about Google’s definition of Low Share of Voice.

However, my Updated Adwords Beta doesn’t yet include Google’s definition of Share of Voice or Low Share of Voice.

Share of Voice

Share of Voice

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Posted in Google Adwords, Low Share of Voice, Share of Voice | 1 Comment »

Innovative Link Exchange Strategy from TNS Media Intelligence

February 7, 2009

Today I received an interesting email from a link builder asking to exchange links with one of my sites.

Granted, receiving link exchange requests from webmasters is not unusual.

However, this link exchange request was not directly from the site seeking the link but instead from a link building agency working in the site’s behalf.

What caught my attention was the site who was indirectly requesting a link from my site via their agent.

The company requesting a link from site is the highly regarded market intelligence firm TNS Media Intelligence.

From TNS Media Intelligence’s web site:

TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertisers…

Nothing unusual about one website requesting a link from another.

What is unusual is for a firm of TNS Media Intelligence’s caliber to think they can hire a firm to request a link from a site they would like to have a link from but for them to then think they can not offer a link from their site in exchange and not have them called out for trying something like this to begin with.

Ever heard of brand management TNS Media Intelligence?

If this email would have come from any other company, I wouldn’t have taken the time to write this post.

By definition my being in the business intelligence requires my public deconstruction of their strategy.

As you can see from the email below, TNS Market Intelligence is the firm who wants a link from my web site and they in turn through their link building agency will then give me a link to some hokey .biz directory their link building agency built for them but not the TNS-MI.com site.

Yippee!

Where do I sign up again?

Innovative link building strategy but in this case TNS Media Intelligence and their representatives misjudged their audience’s intelligence.

Hi,

My name is Kimmi Sanders  I’ve just visited your website
marketingprinciples.com and I was wondering if you’d be interested in
exchanging links with my  website?. I can offer you a home page link
back from my Business and Marketing Research Guide website  which is
(http://www.theywill.biz/)  with page rank 4

Your link will be placed here:

http://www.theywill.biz/ (It`s a Business and Marketing Research guide
website with pr 4)

As mentioned, your link would be placed on the site home page, not on
any “links” pages ,  which means the link is more beneficial to you
with regards to your search engine rankings.

If you are interested please add  the following information to your
website and  kindly let me know when it´s ready and I will do the same
for you in less than 24 hours, otherwise you can delete my link from
your site.

Please link with the following details:

TITLE: TNS Media Intelligence
URL: http://www.tnsmi.co.uk/
DESCRIPTION: TNSMI provide leading media monitoring and evaluation
services.

Or you can use the following html code:

<a href=”http://www.tnsmi.co.uk/”>TNS Media Intelligence</a> – TNSMI
provide leading media monitoring and evaluation services.

I hope you have a nice day and thank you for your time,

Kimmi Sanders

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Posted in Advertising, Advertising Intelligence, Brand Management, Link Exchange, TNS Market Intelligence, TNS Media Intelligence | Leave a Comment »

Google Print Ads Still Active on Google’s Site

February 6, 2009

Today I was surprised to see the page promoting Google Print Ads still active on Google’s site.

Google Print Ads?

Google Print Ads?

With Google’s newspaper advertising program coming to an end soon, you would think they would have some kind of “program closing” announcement in its place instead.

Not every one has got the memo…

Twitter Print Ads

Twitter Print Ads

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Estimated Average Google Advertiser Annual Spend Per Hour

February 5, 2009

Google had $21.8 Billion in 2008 revenue 99% of which comes from advertising.

It been estimated Google has between 1.0 million and 1.5 million advertising clients worldwide.

With 1.5 million advertisers, Google’s average annual revenue per advertiser would be roughly $14,333.33.

Dividing $14,333.33 average annual spend by 365 days yields an average of $39.27 spent per day per advertiser.

This in turn suggests the average Google advertiser spends $1.64 per hour 24 hours a day 7 days a week.

Google handles 8 Billion searches each month now or approximately 266,666,667 million searches a day.

By combining the previous figures with the average Google property visitor session length and page views couldn’t we then also extrapolate what percentage of advertisers ads are clicked on daily as well as what Google’s average income per click is?

I will have to do more research to see if I can come up with more solid numbers.

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Posted in Google, Google Advertiser, Google Advertising, Google Adwords | Leave a Comment »

TED: Live Blogging (Tweeting) By Some of The World’s Brightest People

February 4, 2009

Twelve years ago, I read an article about Richard Saul Wurman the co-founder of the TED (Technology, Entertainment, Design) Conference and I have been intrigued with TED ever since.

The annual TED conference is happening now in Long Beach, CA.

This year a convergence of the latest technology and new communication habits provides a rare glimpse into conferences like TED.

In this case, attendees at the TED conference who are Twitter users are Tweeting their individual impression of what is being said on stage by TED presenters.

Searching Twitter for TED effectively reverse engineers TED’s Tweeting audience which in turn provides a rich source of innovative thinkers for – those who are interested – to follow on Twitter.

For instance, 297 Tweets related to the TED conference have occurred since I began writing this post.

Ted Tweets

Ted Tweets

Most Tweets pertained to Tim Berners-Lee who just suggested to the audience they share their raw data over the web.

Many TED attendees have since provided the link to Tim Berners-Lee’s TED presentation which is here.

Searching Twitter for TED will provide any searcher with their own list of some of the world’s brightest people.

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Posted in TED, Tweeting, Twitter, Twitter Search | Leave a Comment »

Include Your Twitter Address in YouTube Videos

February 3, 2009

Danny Sullivan tweeted his plans for placing his Twitter address on his business cards.

Great idea.

I too have been considering ways to cross promote some of my content from one platform to another.

His tweet prompted me to follow through with several ideas I have had for extending my Twitter account’s reach.

I have added my Twitter address to my Google Adwords Professional video on YouTube.

YouTube Twitter

YouTube Twitter

To me, it seems only natural for YouTube producers to add their Twitter contact details to their videos.

I am surprised YouTube hasn’t yet added Twitter as one of their sharing options.

Share YouTube with Twitter

Share YouTube with Twitter

Its not an option on YouTube yet…

Surely adding Twitter to YouTube’s share options would help both properties further develop and deepen their respective shares audience attention.

Connecting YouTube’s  and Twitter’s audiences may provide further monetization opportunities as well.

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Posted in Google, Google Advertising Professional, Google Adwords Professionals, Tweeting, Tweets, Twitter, YouTube, YouTube Video, YouTube.com | Leave a Comment »

YouTube Sponsored Video Ad Text Missing in Google Adwords Beta

February 2, 2009

Last week I received an invitation to participate in the Google Adwords Updated Interface Beta.

I hope to be able to provide Google constructive feedback on any usability issues I may find within their latest version of the Adwords account management system through blog posts like this one.

In December I launched a YouTube sponsored video ad campaign.

I ultimately found managing my sponsored video ads from My Client Center more convenient and efficient than managing them through my YouTube account.

After receiving the Beta invite, I started using the Updated Interface and immediately found the data within my account loaded much more quickly.

I am planning to test more of the new Interface features this week.

The first issue I have found doesn’t seem too significant.

Previously in my Adwords account, Sponsored Videos ads text was displayed at the ad group level.

Sponsored Video Ads

Sponsored Video Ads

However, my Sponsored Video Ad text doesn’t appear in the Google Adwords Updated Interface Beta .

YouTube Sponsored Video Campaign Adwords Beta Dashboard

YouTube Sponsored Video Campaign Adwords Beta Dashboard

The data field is there, yet the data isn’t.

When the page loads a quick “loading” message appears followed by the no ads text seen above.

Its a minor issue but an issue I suspect will eventually need attention.

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Posted in Google Adwords, My Client Center, Sponsored Videos, YouTube | Leave a Comment »

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