Archive for the ‘YouTube Video’ Category

The Power of How to Videos

June 25, 2010

To my surprise, a video I shot in my backyard and uploaded to YouTube showing how to move a storage shed has produced the highest number of views of any video I have uploaded to my YouTube account.

The video has received 21,876 views since May 2008.

The Power of How To Videos

The Power of How To Videos

During the last two week period, 31.5% of the video’s views were originated by a Google search for “how to move a storage shed’.

No surprise there – my video is the first link found under the search for “how to move a storage shed” in Google.

How to Move A Storage Shed Google

How to Move A Storage Shed Google

Related videos however provided 33.5% of the video’s views.

YouTube Discovery

YouTube Discovery

A look at the key phrases used upstream before referral to my video reveal that not every video and its content’s description were either what the audience had described or had expected to find.

YouTube Discover Referals

YouTube Discover Referals

My selection of the video’s title and description was the result of having spent years studying searcher behavior.

Google’s locating my video atop their search results for “how to move a storage shed” illustrates the importance of knowing how to reach the Google audience with terms both Google and their audience prefer.

Include Your Twitter Address in YouTube Videos

February 3, 2009

Danny Sullivan tweeted his plans for placing his Twitter address on his business cards.

Great idea.

I too have been considering ways to cross promote some of my content from one platform to another.

His tweet prompted me to follow through with several ideas I have had for extending my Twitter account’s reach.

I have added my Twitter address to my Google Adwords Professional video on YouTube.

YouTube Twitter

YouTube Twitter

To me, it seems only natural for YouTube producers to add their Twitter contact details to their videos.

I am surprised YouTube hasn’t yet added Twitter as one of their sharing options.

Share YouTube with Twitter

Share YouTube with Twitter

Its not an option on YouTube yet…

Surely adding Twitter to YouTube’s share options would help both properties further develop and deepen their respective shares audience attention.

Connecting YouTube’s  and Twitter’s audiences may provide further monetization opportunities as well.

Send YouTube Video Previews Via Gmail Chat

January 22, 2009

Gmail users can now send YouTube and Google Video previews along with and through their Gmail chats.

Gmail YouTube Video Chat

Gmail YouTube Video Chat