The Power of How to Videos

To my surprise, a video I shot in my backyard and uploaded to YouTube showing how to move a storage shed has produced the highest number of views of any video I have uploaded to my YouTube account.

The video has received 21,876 views since May 2008.

The Power of How To Videos

The Power of How To Videos

During the last two week period, 31.5% of the video’s views were originated by a Google search for “how to move a storage shed’.

No surprise there – my video is the first link found under the search for “how to move a storage shed” in Google.

How to Move A Storage Shed Google

How to Move A Storage Shed Google

Related videos however provided 33.5% of the video’s views.

YouTube Discovery

YouTube Discovery

A look at the key phrases used upstream before referral to my video reveal that not every video and its content’s description were either what the audience had described or had expected to find.

YouTube Discover Referals

YouTube Discover Referals

My selection of the video’s title and description was the result of having spent years studying searcher behavior.

Google’s locating my video atop their search results for “how to move a storage shed” illustrates the importance of knowing how to reach the Google audience with terms both Google and their audience prefer.

Advertisements

Tags: ,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: