Archive for the ‘YouTube Discovery’ Category

The Power of How to Videos

June 25, 2010

To my surprise, a video I shot in my backyard and uploaded to YouTube showing how to move a storage shed has produced the highest number of views of any video I have uploaded to my YouTube account.

The video has received 21,876 views since May 2008.

The Power of How To Videos

The Power of How To Videos

During the last two week period, 31.5% of the video’s views were originated by a Google search for “how to move a storage shed’.

No surprise there – my video is the first link found under the search for “how to move a storage shed” in Google.

How to Move A Storage Shed Google

How to Move A Storage Shed Google

Related videos however provided 33.5% of the video’s views.

YouTube Discovery

YouTube Discovery

A look at the key phrases used upstream before referral to my video reveal that not every video and its content’s description were either what the audience had described or had expected to find.

YouTube Discover Referals

YouTube Discover Referals

My selection of the video’s title and description was the result of having spent years studying searcher behavior.

Google’s locating my video atop their search results for “how to move a storage shed” illustrates the importance of knowing how to reach the Google audience with terms both Google and their audience prefer.

Insight: YouTube Statistics

September 4, 2008

My Google Keyword Suggestion Tool video on YouTube is attracting one of the oldest audience segments YouTube reaches.

YouTube Demographic Stats

YouTube Demographic Stats

According to Insight, YouTube’s statistics package, 100% of YouTube viewers of my 2:25 minute Google Keyword Suggestion tool video within the last 30 days were 45-54 year old males.

Not 50% or 80% but 100%.

If women aren’t watching keyword suggestion tool videos on YouTube, I wonder what types of videos women are watching on YouTube?

YouTube Insight statistics also provide data on a video’s popularity within a country and how it was discovered through its source of views “discovery” tab.

YouTube Country Stats

YouTube Country Stats

YouTube Discovery

YouTube Discovery

YouTube Insight provides statistics to everyone who publishes their videos on YouTube.

Get insight into how your videos are performing by logging into your account and clicking on “My Videos”.

Each video has a dashboard with Play, Edit, Annotations and Insight buttons.

Click on Insight to learn how each of your videos are performing on YouTube.