Archive for the ‘TED’ Category

Google Contest: Ads Worth Spreading

January 4, 2011

From Chris Anderson, Curator of TED via The Google Adwords Agency Blog

Video is a powerful medium for spreading ideas. Over the past four years, TED has posted over 800 TEDTalks on Ted.com and YouTube. We’ve been thrilled to see the world respond — watching the videos more than 375 million times.

Our mission — of spreading ideas around the world — is supported in part by advertising. And we believe that advertising should evoke the same emotions a TEDTalk does — it should make you think, make you respond, make you want to share — a great idea, a product that makes the world better, an initiative that might change the world. Like YouTube, we want to see the same level of passion in online ads as we do in our TEDTalks. So, we’ve created a challenge called ‘Ads Worth Spreading‘ to solicit the best ads that raise the bar, elevate the craft and invent new forms of online engagement.

We invite you to enter the competition. Entries can be hysterically funny, stunningly beautiful, or just intriguing, fascinating, ingenious and persuasive. For inspiration, check out examples of great creative on YouTube Show and Tell. It is free to enter, the submission deadline is February 7, 2011, and full contest rules are right here.

Converting purely commercial messages into contagious media sounds like the quest for the Holy Grail to me.

TED: Live Blogging (Tweeting) By Some of The World’s Brightest People

February 4, 2009

Twelve years ago, I read an article about Richard Saul Wurman the co-founder of the TED (Technology, Entertainment, Design) Conference and I have been intrigued with TED ever since.

The annual TED conference is happening now in Long Beach, CA.

This year a convergence of the latest technology and new communication habits provides a rare glimpse into conferences like TED.

In this case, attendees at the TED conference who are Twitter users are Tweeting their individual impression of what is being said on stage by TED presenters.

Searching Twitter for TED effectively reverse engineers TED’s Tweeting audience which in turn provides a rich source of innovative thinkers for – those who are interested – to follow on Twitter.

For instance, 297 Tweets related to the TED conference have occurred since I began writing this post.

Ted Tweets

Ted Tweets

Most Tweets pertained to Tim Berners-Lee who just suggested to the audience they share their raw data over the web.

Many TED attendees have since provided the link to Tim Berners-Lee’s TED presentation which is here.

Searching Twitter for TED will provide any searcher with their own list of some of the world’s brightest people.