Archive for the ‘Google Adwords’ Category

Google Adwords Online Marketing Challenge Metrics

July 24, 2009

Google has announced the winners of the 2009 Google Online Marketing Challenge – a global university competition that gives undergraduate and post-graduate students hands-on exposure to online marketing.

The team from Deakin University, Australia was the winner of the global competition.

When asked how their team constructed the winning campaign, team spokesperson Andrew Kidd shared the following insight:

After discussions with the business owners, we decided we needed to conduct three separate campaigns. One would promote the play center to customers outside a 10 kilometre geographic radius, another would attract more mothers’ groups to the center, and the third one would attract more party and group event bookings. Visitors to their website more than doubled compared with the same period last year. We knew we had developed a strong campaign — but to win the global competition is outstanding.

Google judged competitors entries by the following metrics:

A proprietary Adwords algorithm examined over 30 different variables within an account to determine the top 50 teams in each of three regions (The Americas, EMEA and APAC).

Expert Googlers reviewed these 150 accounts to determine the top 5 in each of the three regions.

A Global Academic Panel selected winners from these 15 teams based solely on the quality of a team’s written reports.

The Google Adwords campaign statistics algorithm rated the teams with five key metrics:

Adwords Account Structure – Did the team set up their Adwords campaign in an efficient manner? Was it structured against product/service lines and themes? Did it contain Ad Groups with relevant Ad texts/variations and keywords?

Adwords Optimization Techniques – Did the team take advantage of tools and methods to get the most out of their campaign? Did the team follow the best practice encouraged in the Challenge guides and Adwords support materials?

Adwords Account Activity & Reporting – Did the team review and change their approach over time to get the most from campaigns? Was the account regularly monitored and did the team check and iterate to the Adwords reports available?

Adwords Performance & Budget – How effectively did the team use the available daily budget across keywords throughout the competition?

Adwords Relevance – How relevant were the team’s Adwords ads what click-through-rates (CTR) were achieved?

Congratulations to the winners.

Website Advertising with the Google Content Network

June 21, 2009

The Google Content Network, the world’s largest ad network, lets you easily place ads – from text ads to rich media and video – in front of the right audience on the right websites at the right times.

From within Adwords advertisers can:

  • Find customers’ favorite sites, then reach them while they’re focused on relevant content.
  • Add the power of rich media to campaigns with DoubleClick and others.
  • Learn where ads just ran and how they performed with Google reporting and measurement features.
  • Improve ROI by adjusting your creative and bids with Adwords campaign management tools.

Google advertisers can reach the right audience at the right time with Google advertising tools:

Google Ad Planner

Google Ad Planner

Google Ad Planner

Google Placement Tool

Google Placement Tool

Google Placement Tool

Google Keyword Tool

Google Keyword Tool

Google Keyword Tool

Google Contextual Targeting

Google Contextual Targeting

Google Contextual Targeting

Google Placement Targeting

Google Placement Targeting

Google Placement Targeting

Google (Adwords) Class Action Settlement -$20 Million Cash and Credits

June 9, 2009

I received the following notice this afternoon pertaining to Google’s pending settlement of a class action lawsuit regarding their daily budget billing practices within Google Adwords accounts.

I found the last sentence of the following paragraph summed up the merits of this particular lawsuit against Google:

Google has denied, and continues to deny, each and all claims of wrongdoing against it and continues to assert defenses thereto, and has expressly denied any wrongdoing or legal liability out of any of the conduct alleged in the Action.  Google denies that Representative Plaintiffs or the Class have suffered any damages or are entitled to any restitution.  Representative Plaintiffs considered that there was a substantial risk that they and the Class might not have prevailed on their claims and that there were risks that they and the Class could have recovered substantially less than the settlement amount, if the case had been litigated to judgment.

Google Class Action Settlement

Google Class Action Settlement

NOTICE OF PENDENCY AND PROPOSED
SETTLEMENT OF CLASS ACTION AND SETTLEMENT HEARING

TO:
ALL PERSONS OR ENTITIES RESIDING IN THE UNITED STATES WHO HAVE PAID GOOGLE FOR ADVERTISING PURSUANT TO GOOGLE’S ADWORDS PROGRAM WHO (A) BECAME ADWORDS ADVERTISERS BETWEEN JUNE 1, 2005 AND FEBRUARY 28, 2009, INCLUSIVE, AND WHO WERE CHARGED MORE THAN THEIR PER DAY DAILY BUDGET ON ANY DAY DURING THAT TIME PERIOD; OR (B) PAUSED THEIR ADWORDS ADVERTISING CAMPAIGNS ON ANY DAY DURING THE PERIOD FROM JANUARY 1, 2002 TO FEBRUARY 28, 2009, INCLUSIVE, AND DURING THE SAME BILLING PERIOD WHEN THEIR ADWORDS ADVERTISING CAMPAIGNS WERE PAUSED, WERE CHARGED MORE THAN THE PRODUCT OF THEIR PER DAY DAILY BUDGET TIMES THE NUMBER OF DAYS THAT SUCH CLASS MEMBERS’ ADVERTISING CAMPAIGNS WERE NOT PAUSED DURING THAT BILLING PERIOD

PLEASE READ THIS NOTICE CAREFULLY AND IN ITS ENTIRETY.  YOUR RIGHTS MAY BE AFFECTED BY PROCEEDINGS IN THIS LITIGATION.  IF YOU ARE A CLASS MEMBER, YOU MAY BE ENTITLED TO RECEIVE BENEFITS PURSUANT TO THE PROPOSED SETTLEMENT DESCRIBED HEREIN.

EXCLUSION DEADLINE:  REQUESTS FOR EXCLUSION FROM THE CLASS MUST CONTAIN THE INFORMATION SET FORTH BELOW AND BE ACTUALLY RECEIVED BY THE CLAIMS ADMINISTRATOR ON OR BEFORE JULY 14, 2009.

I.  SUMMARY OF SETTLEMENT AND RELATED MATTERS

A.    Purpose of this Notice
This Notice is given pursuant to Rule 23 of the Federal Rules of Civil Procedure and an Order of the Court, dated May 12, 2009.  The purpose of this Notice is to inform you that the above-entitled action (“the Action”) has been certified as a class action and of the terms of a proposed settlement of the Action.  This Notice describes rights you may have under the proposed settlement and what steps you may take in relation to this litigation.  This Notice is not an expression of any opinion by the Court as to the merits of any claims or any defenses asserted by any party in this litigation, or the fairness or adequacy of the proposed settlement.

B.
Statement of Recovery to the Class

Pursuant to the settlement described herein, $20,000,000, in a combination of cash and AdWords Credits, have been created for the benefit of the Class.  These funds have been placed in an interest-bearing escrow account.

A Class member’s distribution from the net Settlement Fund will be determined by a Plan of Allocation to be
approved by the Court.  An explanation of how each Class member’s distribution will be calculated for purposes of the settlement is set forth in the proposed Plan of Allocation which is summarized in Part VI of this Notice below.

C.    Statement of Potential Outcome of the Case
Google has denied, and continues to deny, each and all claims of wrongdoing against it and continues to assert defenses thereto, and has expressly denied any wrongdoing or legal liability out of any of the conduct alleged in the Action.  Google denies that Representative Plaintiffs or the Class have suffered any damages or are entitled to any restitution.  Representative Plaintiffs considered that there was a substantial risk that they and the Class might not have prevailed on their claims and that there were risks that they and the Class could have recovered substantially less than the settlement amount, if the case had been litigated to judgment.

The settlement was reached only after the parties conducted arduous arm’s-length negotiations over a period of two months.  Representative Plaintiffs’ Counsel have determined that the settlement was fair, reasonable and adequate and in the best interest of the Class.

D.    Statement of Attorney’s Fees and Expenses and Representative Plaintiffs’ Incentive Compensation Awards Sought
Representative Plaintiffs’ Counsel for the Class intend to apply for: attorneys’ fees of not more than $5,000,000, plus a proportionate share of the interest earned on the Settlement Proceeds, for reimbursement of expenses incurred in connection with the prosecution and settlement of this litigation, not to exceed $250,000; and for an incentive compensation award to the two Representative Plaintiffs, not to exceed $20,000 each.

E.    Further Information
Further information regarding the litigation and this Notice may be obtained by contacting Representative Counsel
for the Class:

LESTER L. LEVY
WOLF POPPER LLP
845 Third Avenue
New York, NY  10022

RACHEL S. BLACK
SUSMAN GODFREY L.L.P.
1201 Third Avenue, Suite 3800
Seattle, WA  98101

MARC M. SELTZER
SUSMAN GODFREY L.L.P.
1901 Avenue of the Stars, Suite 950
Los Angeles, CA  90067-6029

II.  NOTICE OF SETTLEMENT HEARING

NOTICE IS HEREBY GIVEN, pursuant to Rule 23 of the Federal Rules of Civil Procedure and an Order of the United States District Court for the Northern District of California (the “Court”) dated May 12, 2009, that a hearing (“Settlement Hearing”) will be held by the Court on September 14 2009 at 9:00 a.m., at the United States Courthouse, 280 South 1st Street, San Jose, California, 95113.  The purpose of the Settlement Hearing will be, among other things: (1) to determine whether the proposed Settlement Agreement is fair, reasonable and adequate to the Class and should be approved by the Court and, therefore, whether the Action should be dismissed on the merits and with prejudice, and (2) to consider the reasonableness of an application by Representative Plaintiffs’ Counsel for payment of attorney’s fees and reimbursement of costs and expenses incurred in connection with the Action and for incentive compensation award to the Representative Plaintiffs.

The Court has certified a Settlement Class defined as: all persons and entities residing in the United States who have paid Google for advertising pursuant to Google’s AdWords program who (a) became AdWords advertisers between June 1, 2005 and February 28, 2009, inclusive, and who were charged more than their per day Daily Budget on any day during that time period; or (b) paused their AdWords advertising campaigns on any day during the period from January 1, 2002 to February 28, 2009, inclusive, and during the same billing period when their AdWords advertising campaigns were paused, were charged more than the product of their per day Daily Budget times the number of days that such Class Members’ advertising campaigns were not paused during that billing period.  Excluded from the Class are Resellers, defined as persons or entities whose regular business activities include placing ads on Google’s AdWords program on behalf of otherwise unaffiliated persons or entities.

III.  BACKGROUND OF THE ACTION

AdWords is a global advertising program offered by Google.  This Action concerns Google’s billing practice for its AdWords program.

On May 4, 2006, Representative Plaintiffs filed their Second Amended Class Action Complaint, which is the operative complaint in the Action, which alleges five causes of action: (1) Breach of Contract; (2) Breach of the Implied Covenant of Good Faith and Fair Dealing; (3) Violations of Cal. Bus. & Prof. Code § 17200, et seq. (“UCL”); (4) Violation of Cal. Bus. & Prof. Code § 17500, et seq. (“FAL”); and (5) Unjust Enrichment.  In their Complaint, the Representative Plaintiffs sought damages, restitution, and injunctive relief to remedy Google’s practice of (1) charging its AdWords advertisers up to 120% of their per day daily budget on any given day (Plaintiffs’ “120% claims”); and (2) charging AdWords customers who paused their campaigns more than their per day Daily Budget times the number of days their campaigns were not paused during the billing period (Plaintiffs’ “pausing claims”).

Google filed four separate motions for partial summary judgment.  The Court dismissed the Representative Plaintiffs’ Second and Fifth Causes of action for breach of the implied covenant of good faith and fair dealing and unjust enrichment.  Google also successfully argued that its practice of charging AdWords Advertisers up to 120% of their daily budget on any given day does not, in and of itself, constitute breach of contract.  The Court held that triable issues of fact existed as to whether Google’s practice of charging up to 120% of an AdWords Advertiser’s per day Daily Budget violates the UCL and FAL and whether Google’s pre-September 2006 pausing practices constitute a breach of contract.

IV.  BACKGROUND OF THE SETTLEMENT

Google has denied all claim of wrongdoing or liability in the Action.  The Settlement Agreement is not and shall not be construed or deemed to be evidence or an admission or a concession on the part of Google of any fault or liability or damages whatsoever, and Google does not concede any infirmity in the defenses which it has asserted in the Action.

Counsel for the parties conducted extensive settlement negotiations to achieve the settlement described herein.  The settlement was reached only after the parties conducted arduous arm’s-length negotiations and after the parties conducted extensive pre-trial discovery.  During the course of this Action, Google produced hundreds of thousands of pages of documents, responded to multiple interrogatories, and Google employees testified at deposition.  In addition, Representative Plaintiffs produced documents to Google, responded to interrogatories, and testified at deposition.

In determining to settle the Action, Representative Plaintiffs and Representative Plaintiffs’ Counsel have taken into account the substantial expense and length of time necessary to prosecute the litigation through complete pretrial discovery, trial, post-trial motions and likely appeals, taking into consideration the significant uncertainties in predicting the outcome of this complex litigation.  Representative Plaintiffs’ Counsel believes that the settlement described herein provides substantial benefits to the Class.  Based on their consideration of all of these factors, Representative Plaintiffs and Representative Plaintiffs’ Counsel have concluded that it is in the best interests of the Class to settle the Action on the terms described herein, subject to the approval of the Court.

Representative Plaintiffs recognized the uncertainty and risk of the outcome of any litigation, especially complex litigation such as this, and the difficulties and risks inherent in the trial of such an action.  Representative Plaintiffs desired to settle the claims of the Class against Google on the terms and conditions described herein which provide substantial and immediate benefits to the Class.  Representative Plaintiffs’ Counsel deems such settlement to be fair, reasonable and adequate to, and in the best interests of, the members of the Class.

Google, while continuing to deny all allegations of wrongdoing or liability, desired to settle and terminate all existing or potential claims against it without in any way acknowledging fault or liability.  During the course of the litigation, Google, in addition to denying any liability, disputed that Representative Plaintiffs and the Class were damaged by any wrongful conduct on its part.  The settlement provides immediate and substantial benefits to the Class and avoids the risks that liability or damages might not be proven at trial.

THE COURT HAS NOT FINALLY DETERMINED THE MERITS OF REPRESENTATIVE PLAINTIFFS’ CLAIMS OR THE DEFENSES THERETO.  THIS NOTICE DOES NOT IMPLY THAT THERE HAS BEEN OR WOULD BE ANY FINDING OF VIOLATIONS OF LAW OR THAT RECOVERY COULD BE OBTAINED IN ANY AMOUNT IF THE ACTION WERE NOT SETTLED.

V.  TERMS OF THE SETTLEMENT

In full and complete satisfaction of the claims which have or could have been asserted in this Action, and subject to the terms and conditions of the Stipulation, Google has paid $20,000,000 into escrow on behalf of the Class (the “Settlement Proceeds”), which has been earning interest since on or about March 31, 2009.  The Settlement Proceeds, which are inclusive of any Fee and Expense Award and incentive compensation award to Representative Plaintiffs, shall be distributed by Google (with respect to AdWords Credits) and the Claims Administrator in accordance with the terms of the Plan of Allocation described below.

The settlement will release Representative Plaintiffs’ and Class Members’ Released Claims against the Google.  The Released Claims are defined as: any and all claims, demands, actions, causes of action, rights, offsets, suits, damages, lawsuits, liens, costs, losses, expenses or liabilities of any kind whatsoever, for any relief whatsoever, including monetary, injunctive or declaratory relief, or for reimbursement of attorneys’ fees, costs or expenses, which the Representative Plaintiffs or any Member of the Class which were or could have been asserted based on the allegations set forth in the complaints filed by the Representative Plaintiffs in the Action, specifically including any and all claims based on a Class Member being charged more than his, her, or its Daily Budget.

Upon the Effective Date of the settlement, the Representative Plaintiffs and Class Members on behalf of themselves, their heirs, executors, administrators, successors, assigns, employees, officers, directors, attorneys, representatives, affiliates, agents, and any persons or entities they represent, shall be deemed to release and forever discharge Google from all Released Claims, and shall forever be barred and enjoined from prosecuting, commencing, instituting or asserting all or any of the Released Claims in any action or other proceeding in any court of law asserting all or any of the Released Claims in any action or other proceeding in any court of law or equity, arbitrational tribunal, administrative or other forum, whether directly, representatively, derivatively, or in any other capacity against Google.

If the settlement is approved by the Court, all claims which have or could have been asserted in the Action will be dismissed on the merits and with prejudice as to all Class Members and all Class Members shall be forever barred from prosecuting a class action or any other action raising any Released Claims against Google.

The settlement will become effective at such time as Final Judgment entered by the Court approving the settlement shall become final and not subject to appeal (the “Effective Date”).

VI.  PLAN OF ALLOCATION OF SETTLEMENT FUND AMONG CLASS MEMBERS

1. The $20,000,000 settlement and the interest earned thereon are the “Settlement Proceeds.”

2. Upon final approval of the settlement by the Court and the satisfaction of the other conditions to the effectiveness of the Settlement, the Settlement Proceeds will be allocated under the Court’s direction and supervision, as follows:

a. To pay the fees, expenses and costs of Representative Plaintiffs’ Counsel as and to the extent allowed by the Court;

b. To pay an incentive compensation award to each Representative Plaintiff to the extent allowed by the Court; and

c. To pay all costs and expenses reasonably incurred in connection with the preparation and filing of tax returns and          the payment of taxes on the interest earned on the Settlement Proceeds, including all taxes and tax expenses.

3. Subject to the approval by the Court of the Plan of Allocation described below, the balance of the Settlement Proceeds remaining after the payment of the foregoing fees, costs, expenses and taxes (the “Net Settlement Proceeds”) shall be distributed in the form of cash or AdWords Credits as set forth below, to Class members who have not requested exclusion from the class in accordance with the instructions contained in this Notice.  The following methodology shall be used to calculate the distribution to each Class member:

(Class Member’s Total Overcharges) x (Net Settlement Proceeds)
sum total of Estimate of all Class Members’ Total Overcharges

a. “Net Settlement Proceeds” means the remaining balance of the Settlement Proceeds, including all interest earned thereon, following payment of any Fee and Expense Award as allowed by the Court.

b. “17200 Overcharge” means the dollar amount that a Class Member, who signed up for AdWords between June 1, 2005 and February 28, 2009, was charged by Google in excess of his, her, or its per day Daily Budget, the first month such overcharge occurred.

c. “Overcharge” means to charge an AdWords Advertiser more than his, her, or its per day Daily Budget on any given day.

d. “Pausing Overcharge” means the dollar amount that Google charged a Class Member, who paused his, her, or its campaign for any amount of time in a billing period, in excess of the product of the Class Member’s per day Daily Budget times the number of days that the campaign was not paused during the same billing period, at any time during the period between January 1, 2002 and February 28, 2009, inclusive.

e. “Total Overcharges” means, for each Class Member, the sum of his, her, or its 17200 Overcharges and Pausing Overcharges, less any Overcharges that are duplicative of the Pausing Overcharges.

f. “Claims Administrator” means Gilardi & Co. LLC.

g. For each Class Member who has a balance due on his, her, or its AdWords account as of the Class Member Distribution Calculation Date that is equal to or greater than that Class Member’s Distribution (defined as “Active AdWords Advertisers”), Google will issue AdWords Credits in the amount of such Class Member’s Distribution within ten business days of the Class Member Distribution Calculation Date. At the time of distribution, Google will notify each Class Member who is an Active AdWords Advertiser who has a balance due on his, her, or its AdWords account as of the Class Member Distribution Calculation Date that is less than such Class Member’s Distribution that they may elect to receive cash in lieu of AdWords Credits by contacting Google via email. To make such an election, the Active AdWords Advertiser must notify the Claims Administrator within forty days of the Class Member Calculation Date via email or in writing, including the following information: (1) name of Class Member; (2) AdWords account(s) number; (3) email address associated with AdWords account; (4) mailing address. The request must be emailed to the Claims Administrator at the following email address: claims@adwordscustomersettlement.com , or sent to the Claims Administrator at the following address:

CLRB Hanson LLC et al. v. Google Class Action Settlement
c/o Gilardi & Co. LLC P.O. Box 808054
Petaluma, CA. 94975-8054

Each Active AdWords Advertiser who makes such an election before the designated deadline shall receive that portion of the Class Member’s Distribution that is in excess of the balance due on his, her, or its AdWords account in cash.

h. The Claims Administrator will issue checks to all Class Members who are not Active AdWords Advertisers, in the amount of each Class Member’s Distribution. To the extent, at the conclusion of efforts to make distributions to Class Members, there remains any undistributed portion of the Net Settlement Proceeds, it shall be disposed of pursuant to the instructions of Representative Plaintiffs’ Counsel, with approval of the Court. Under no circumstances shall the Net Settlement Proceeds, or any portion thereof, be paid or otherwise revert to Google following the Effective Date of the Settlement.

i. The computation of each Class Member’s Distribution shall be made by Google or the Claims Administrator, and the data supporting such computation shall be supplied to the Claims Administrator. Payment pursuant to the Plan of Allocation set forth above shall be conclusive against all Class Members. No Person shall have any claim against Representative Plaintiffs’ Counsel, the Claims Administrator or other agent designated by Representative Plaintiffs’ Counsel, Google, or Google’s Counsel based on the distributions made substantially in accordance with the Settlement Agreement, the Plan of Allocation, or further orders of the Court.

4. If the proposed Settlement is approved by the Court, the Court will enter a final judgment (the “Judgment”) which will:

a. Dismiss the Litigation against Google with prejudice, and without costs;

b. Adjudge that Representative Plaintiffs and each Class Member, except those members of the Class who have previously timely and validly requested exclusion from the Class, shall be deemed conclusively to have released the Released Claims (as described above) against Google. Notwithstanding that Representative Plaintiffs or any Class Member may hereafter discover facts in addition to or different from those which Representative Plaintiffs and Class Members now know or believe to be true with respect to the Litigation and Released Claims or to the subject matter of the release, plaintiffs and each Class Member shall be deemed, upon the Effective Date of the Settlement, to fully, finally and forever settle and release any and all Released Claims as against Google;

c.    Bar and permanently enjoin Representative Plaintiffs and each Class Member, except those members of the Class who have timely and validly requested exclusion from the Class, from prose-cuting any Released Claims against Google; and

d.    Reserve jurisdiction, without affecting the finality of the Judgment entered, over:

(i)    Implementation of the Settlement and any award or distribution of the Settlement Proceeds, including interest thereon;
(ii)    Disposition of the Settlement Proceeds;
(iii)    Hearing and determining Representative Plaintiffs’ Counsel’s appli-cations for attorneys’ fees, costs, interest, and expenses (including fees and costs of experts and consultants) and for an incentive compensation award for Representative Plaintiffs;
(iv)    Enforcing and administering the Settlement, including any releases given in connection therewith; and
(v)    Other matters related to the foregoing.

VII.  RIGHTS OF CLASS MEMBERS

The Court has certified this action to proceed as a class action pursuant to Rules 23(a) and 23(b)(3) of the Federal Rules of Civil Procedure. If you are not a Reseller, you are a member of the Class if: you reside in the United States, have paid Google for advertising pursuant to Google’s AdWords program and either (a) became an AdWords advertiser between June 1, 2005 and February 28, 2009, inclusive, and were charged more than your per day Daily Budget on any day during that time period; or (b) paused your AdWords advertising campaign on any day during the period from January 1, 2002 to February 28, 2009, inclusive, and during the same billing period when your AdWords advertising campaign was paused, were charged more than the product of your per day Daily Budget times the number of days that your AdWords advertising campaign was not paused during that billing period. Class members have the following options:

A.    If you wish to remain a member of the Class, you may share in the proceeds of the Settlement.  Class Members will be represented by Representative Plaintiffs and Representative Plaintiffs’ Counsel, unless you enter an appearance through counsel of your own choice at your own expense.  You are not required to retain your own counsel, but if you choose to do so, such counsel must file an appearance on your behalf on or before July 14, 2009, and must serve copies of such appearance on the attorneys listed below.

B.    If you do not wish to remain a member of the Class, you may exclude yourself from the Class by following the instructions below.  Persons who exclude themselves from the Class will NOT receive any share of the Settlement Proceeds and will NOT be bound by the Settlement.

C.    If you object to the Settlement, the Plan of Allocation, or to Representative Plaintiffs’ Counsel’s application for attorney’s fees and expenses and for an incentive compensation award for Representative Plaintiffs, and if you do not exclude yourself from the Class, you may present your objections by following the instructions below.

VIII.  EXCLUSION FROM THE CLASS AND SETTLEMENT

Each member of the class shall be bound by all determinations and judgments in this Action concerning the Settlement, whether favorable or unfavorable, unless such person files a written request for exclusion by first-class mail so that it is actually received by the Claims Administrator on or before July 14, 2009.  Your rights against Google will be affected by this Settlement.

To be effective, any request for exclusion from the Class must be in writing and must include the name, email address, AdWords account number, and mailing address of the person seeking to opt out, the dates that the person was an AdWords Advertiser, and a statement that the person wishes to be excluded from the Class, and must be signed by or on behalf of the person so requesting exclusion and sent via first-class mail to:

CLRB Hanson LLC et al. v. Google Class Action Settlement
c/o Gilardi & Co., LLC
P.O. Box 808054
Petaluma, CA 94975-8054

IX.  SETTLEMENT HEARING

At the Settlement Hearing, the Court will determine whether to finally approve this Settlement and dismiss the Action and the claims of Representative Plaintiffs and the Class.  The Settlement Hearing may be adjourned from time to time by the Court without further written notice to the Class.

At the Settlement Hearing, any Class member who has not filed a proper request for exclusion from the Class may appear in person or by counsel and be heard to the extent allowed by the Court in opposition to the fairness, reasonableness and adequacy of the Settlement, the Plan of Distribution, or the application of Representative Plaintiffs’ Counsel for an award of attorney’s fees and expenses and for an incentive compensation award to Representative Plaintiffs, provided, however, that in no event shall any person or entity be heard in opposition to the Settlement, the Plan of Distribution, or Representative Plaintiffs’ Counsel’s application for attorney’s fees and expenses and for an incentive compensation award to Representative Plaintiffs, and in no event shall any paper or brief submitted by any such person be accepted or considered by the Court, unless, the objection is filed with the Court and served on Representative Plaintiffs’ Counsel and Google’s Counsel so that it is received no later than July 14, 2009.  Any such objection shall include all briefs or other papers to be considered by the Court, and must include the name and address of the person and the dates that the person was an AdWords Advertiser, and must be
served to Representative Plaintiffs Counsel at the following addresses:                                  and upon counsel for Google:

LESTER L. LEVY
WOLF POPPER LLP
845 Third Avenue
New York, NY  10022

RACHEL S. BLACK
SUSMAN GODFREY L.L.P.
1201 Third Avenue, Suite 3800
Seattle, WA  98101

Daralyn Durie
Durie Tangri Lemley Roberts & Kent
332 Pine Street, Suite 200
San Francisco, CA 94104

and said objections, papers and briefs must be filed with the Clerk of the Court, showing due proof of service upon Representative Plaintiffs’ Counsel and counsel for Google.

X.  ATTORNEY’S FEES AND EXPENSES

At the Settlement Hearing, or at such other time as the Court may direct, Representative Plaintiffs’ Counsel will apply to the Court for an award of attorney’s fees from the Settlement Proceeds in an amount not exceeding $5,000,000, plus a proportionate share of the interest earned on the Settlement Proceeds, and for reimbursement of their costs and expenses, not to exceed $250,000; and for a incentive compensation award to the two Representative Plaintiffs, not to exceed $20,000 each.  Representative Plaintiffs’ Counsel, without further notice to the Class, may subsequently apply to the Court for fees and expenses incurred in connection with administering this Settlement and distributing the Settlement proceeds to the members of the Class.

XI.  FURTHER INFORMATION

For a more detailed statement of the matters involved in this Action, reference is made to the pleadings, to the Settlement Agreement, to the Orders entered by the Court and to the other papers filed in the Action, which may be inspected at the Office of the Clerk of the United States District Court for the Northern District of California, San Jose Division, United States Courthouse, 280 South 1st Street, San Jose, California, 95113, during regular business hours.

ALL INQUIRIES CONCERNING THIS NOTICE OR THE PROOF OF CLAIM FORM BY CLASS MEMBERS SHOULD BE MADE TO THE CLAIMS ADMINISTRATOR.  PLEASE DO NOT CONTACT THE COURT OR THE CLERK’S OFFICE FOR INFORMATION.

Dated:  June 9th, 2009
____________________________________
James W. Ware
UNITED STATES DISTRICT JUDGE

Google Adwords Recommendations By Email

June 4, 2009

Today I receieved the first email from Google Adwords I can recall receiving suggesting keywords not already within my Adwords account I should consider using.

The email’s subject line captured my attention:

Google AdWords: Ten powerful new keywords for your marketingprinciples.com campaigns

Upon opening the email, I found the following message along with Google Adwords top ten keyword recommendations for my website marketingprinciples.com.

Google Adwords Recommendations

Google Adwords Recommendations

I wasn’t surprised with any of their keyword suggestions as much as I was with their having sent their search based keyword tool recommendations to me.

According to Adwords:

These are just the top 10 keywords. The Search-based Keyword Tool actually found 712 recently-searched keywords related to your site.

For each suggested keyword, the tool will also show you:

The average number of searches per month
The competitive bidding level for each term
The estimated bid to appear in the top three ad positions
The suggested landing page for each keyword

As suggested at the conclusion of their email, I logged into my Adwords account and ran the Search Based Keyword Tool to retrieve the “712 recently-searched keywords” related to my site.

However, the search-based keyword tool produced 73 keywords for marketingprinciples.com not 712.

Google Search Based Keyword Tool

Google Search Based Keyword Tool

Regardless, the search-based keyword list the tool provided for my site was relevant and specific to my business.

The recommended keyword list can be saved as a draft to an Adwords account or exported in a spreadsheet.

The tool’s most valuable feature is its matching of the new found keywords with their corresponding web page url.

For site’s with hundreds or thousands of pages, this feature can significantly reduce the amount of time needed to successfully program Adwords campaigns.

Maximizing Your Google Adwords Return on Investment

May 31, 2009

The Inside Adwords blog team has posted six tactics for maximizing an Adwords Advertiser’s return on investment.

The six tactics Adwords suggests are:

1. Focus Adwords ads on low prices and savings.

Consumers care about prices more than ever, especially on day-to-day purchases. When someone searches on a particular product, you know they’re interested; by using your ad to tell them that you’ve got the highest quality and the best price, you’re more likely to earn their click. Update your ad text to focus on low prices, good values, and timely promotions.

Adwords Low Prices and Savings

Adwords Low Prices and Savings

2. Use value-related keywords.

It’s open season for bargain hunters. To reach these deal-conscious consumers, add appropriate price- and discount-related keywords. Try the AdWords Search-based Keyword Tool and Search Query Performance report to find and higher-performing keywords that people are actually searching on.

Value Related Keywords

Value Related Keywords

3. Make sure ad groups are targeted and relevant.

Ads perform best when their ad text reflects the ad group’s keywords; this makes ads more relevant to their intended audience. Make sure that both the text and the keywords in each ad group focus on a specific topic or product. For instance, an ad group about “tennis sneakers” will generally perform better than a broader ad group about “sneakers.”

Targeted Relevant Ad Groups

Targeted Relevant Ad Groups

4. Don’t waste money on irrelevant clicks.

The wrong keywords can attract people who are looking for products you don’t offer. Use negative keywords to filter out traffic that’s not related to your offering. The Search Query Performance report can help you identify potential negative keywords by showing which queries have triggered your ads.

Irrelevant Clicks

Irrelevant Clicks

5. Make it easy for customers to buy.

Since people are spending more time comparing products and services online, make it easier for them to find what they’re looking for and buy from your site. Use the best Destination URL to send visitors directly to the page about the product or service promoted in your ad.

Make It Easy To Buy

Make It Easy To Buy

6. Focus budget on high-performers.

To get the most out of your campaigns, focus your time and resources on the keywords, ads, and ad groups that are driving the most value for your spend. To determine what’s performing best for you, consider Google’s free Conversion Tracking tool.

High Performing Keywords

High Performing Keywords

Google Adwords Quality Score 10

April 22, 2009

Today I was studying one of my Google Adwords accounts and was somewhat surprised to discover I have several 10 Quality Scores.

Google Adwords Quality Score 10

Google Adwords Quality Score 10

Now if I could only increase the search volume to this particular keyword while lowering its average cost per click,  I might be satisfied.

Free Google Adwords and Google Analytics Webinars

April 18, 2009

Google has several free webinars for search engine marketers coming up later this month through early June.

Conversion Optimiser
Learn how to get more conversions for Google AdWords campaigns at a lower cost using Google’s free CPA bidding tool.

29th April 3pm (GMT)

Google Analytics

Google Analytics I:

Getting started and tracking conversions.
An introduction into Google Analytics and how you can use it to help your online business.

6th May 3pm (GMT)

Google Analytics II

Managing your Google Analytics account set up for best results.
Advanced implementation issues for complex websites, such as third party shopping carts and sub-domains.

13th May 3pm (GMT)

Google Analytics III

Report navigation and analysis of Google AdWords data. Understanding reports and how to use them to identify areas of development for your AdWords account.

20th May 3pm (GMT)

Website Optimiser
An introduction to Google Website Optimiser and how to launch your first test to improve the performance of your website.

3rd June 3pm (GMT)

Sign for Google’s free webinars here.

TweetTrail.com Twitter Audience and Twitterer Segmentation

March 27, 2009

Organizing the Twitter audience will prove key for Twitter and its users to monetize their Tweets.

TweetTrail.com segments the Twitter Audience albeit through manual searches.

TweetTrail.com

TweetTrail.com

TweetTrail.com is a pretty cool tool.

Search for Twitter users by the frequency of Tweets containing your market related keywords to identify and follow potential leaders in your industry’s niche.

The following Tweet Trail search produces the top twenty Twitter users whose Tweets contained Adwords.

Top 20 Adwords Tweeters

Top 20 Adwords Tweeters

I am not sure how far back TweetTrail.com mines Tweet data for keywords.

Recently I have noticed Twitter has begun reducing the amount of search history available for some search terms.

I would guess Tweet Trails keyword histories are also constrained by the same parameters Twitter now imposes on Twitter search.

How To Copy Items in Adwords Editor

March 22, 2009

Google Adwords continues to add a variety of “How To” video tutorials to the Google Business video channel on YouTube.

This quick video shows how to copy and move items within an Adwords account using Adwords Editor.