Posts Tagged ‘Search Marketing’

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The Internet Advertising Market

January 17, 2008

comScore Media Metrix has released its monthly analysis of U.S. consumer activity at top online properties for December 2007.

According to comScore’s Top 50 Ad Focus Ranking: “Advertising.com continued to lead the Ad Focus ranking of ad networks and sites accepting advertising, reaching 86 percent of the more than 183 million Americans online in December. Specific Media gained four spots to capture the fourth position reaching 77 percent of the online population. Collective Media gained seven spots to position 14, while Amazon.com climbed three spots to 34. YuMe Video Network, About, and Disney Online all entered the ranking this month capturing positions 37, 44, and 48, respectively.”

comScore’s Top 50 Ad Focus list is a great overview of the internet advertising market.

It also serves as a great starting point and road map for any business looking to expand their marketing presence online.

The following are the Top 50 Sources for Marketing and Advertising your business online according to comScore Media Metrix:
1. Advertising.com**
2. Yahoo! Network**
3. Google Ad Network**
4. Specific Media**
5. Yahoo!
6. ValueClick Networks**
7. Blue Lithium**
8. Tribal Fusion**
9. Google
10. Casale Media Network**
11. AOL Media Network
12. DRIVEpm**
13. MSN-Windows Live
14. Collective Media**
15. interCLICK**
16. Traffic Marketplace**
17. Yahoo.com Home Page
18. adconion media group**
19. Tremor Media
20. AOL
21. 24/7 Real Media**
22. Burst Media**
23. ADSDAQ by ContextWeb**
24. AdBrite**
25. Centro
26. Vibrant Media**
27. MySpace.com*
28. CPX Interactive**
29. Ebay.com
30. Gorilla Nation Media
31. Undertone Networks**
32. MSN.com Home Page
33. YouTube.com
34. Amazon.com
35. AdDynamix.com**
36. Ask Network
37. YuMe Video Network
38. Business.com Network
39. Ebau.com Home Page
40. Kontera**
41. PrecisionClick**
42. Mapquest
43. Walmart.com
44. About
45. The Nabbr Network
46. Facebook.com
47. Weather.com
48. Disney Online
49. Vizi Media**
50. Real Cities Network

comScore Top 50 Ad Focus

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Posted in 24/7 Real Media, About, AdBrite, adconion media group, AdDynamix.com, ADSDAQ by ContextWeb, Advertising, Advertising.com, Amazon.com, AOL, AOL Media Network, Ask Network, Blue Lithium, Burst Media, Business.com Network, Casale Media Network, Centro, Collective Media, comScore, CPX Interactive, Disney Online, DRIVEpm, Ebau.com Home Page, eBay, Facebook.com, Google, Google Ad Network, Gorilla Nation Media, InterCLICK, Internet Advertising, Internet Advertising Market, Kontera, Mapquest, MSN-Windows Live, MSN.com Home Page, MySpace.com, Online Marketing, Precision Click, Real Cities Network, Specific Media, The Nabbr Network, Top 50 Ad Focus, Traffic Marketplace, Tremor Media, Tribal Fusion, Undertone Networks, ValueClick Networks, Vibrant Media, Vizi Media, Walmart.com, Weather.com, Yahoo, Yahoo Network, Yahoo.com Home Page, YouTube.com, YuMe Video Network | 1 Comment »

MerchantCircle.com

January 17, 2008

Over the past several months I have received telemarketing calls from MerchantCircle.com.

Each call has come after hours with the caller leaving the following voice mail message:

“Calling to let you know that after searching Google, a satisfied customer found your website on MerchantCircle.com and gave you a positive rating for being a good local business. To see your rating, go to MerchantCircle.com and enter your business telephone number into the blue box. Again, that’s MerchantCircle.com.”

Although flattered, I am highly certain after having visited their website after each voice mail – no such thing occurred.

To Merchant Circle’s credit, using an auto dialer to drum up local advertising business is somewhat innovative but in my particular case whom does MerchantCircle.com think they are kidding?

MerchantCircle.com

Tags:
Posted in Advertising, Auto Dialer, Google, MerchantCircle.com, Telemarketing, Websites | Leave a Comment »

Blackle.com

October 10, 2007

I received the following email today from a friend who thought I should know about it.

Subject: FW: better than google

If Google had a black screen, taking into account the huge number of page views, according to calculations, 750 mega watts/hour per year would be saved.

In response, Google created a black version of its search engine, called Blackie, with the exact same functions as the white version, but with lower energy consumption–Spread the word:

How do you tell a friend the information they thought was important and valuable enough to pass along to you was instead misinformation?

That what he thought was noteworthy was just a more sophisticated form of email spam promoting yet another product?

Blackle was not created by Google.

A simple Who Is search would have stopped the flow of misinformation, but apparently my friend doesn’t know how to search domain registration records – something those in the business probably take for granted.

Blackle.com

Blackle does however use Google’s Custom Search Engine.

Even more ironic, a recent study confirms an all black display may actually consume more energy.

According to Will Rogers, “An ignorant person is one who doesn’t know what you just found out.”

Doesn’t a person’s having search skills or not now define a new type of ignorance, another dimension within the ever expanding Digital Divide – a dignorance?

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Posted in Blackle, Custom Search Engine, Digital Divide, Google, Misinformation, Search Skills, Who Is, Will Rogers | 2 Comments »

Taylor Bradford On Fire?

October 1, 2007

Google Hot Trends USA is an excellent tool for monitoring daily news stories but labeling searches Volcanic, On Fire, Spicy, Medium and Mild might need to be rethought.

Searches for Taylor Bradford today are labeled “On Fire”.

This is troubling because Taylor Bradford, a student athlete at the University of Memphis, was shot to death to Sunday in his car on campus.

I am sure the smart folks over at Google can come up with a more sensitive way of categorizing and describing news related searches for the recently departed.

This is the second death in the last week to reach “On Fire” status in Google Trends.

Taylor Bradford

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Posted in Google Hot Trends, Google Hot Trends USA | Leave a Comment »

Nailah Franklin on Fire?

September 27, 2007

Google Hot Trends USA is an excellent tool for monitoring daily news stories but labeling searches Volcanic, On Fire, Spicy, Medium and Mild might need to be rethought.

Searches for Nailah Franklin today are labeled “On Fire”.

This is troubling because Nailah Franklin, a pharmaceutical sales representative for Indianapolis-based Eli Lilly who was last heard from a week ago, was found dead earlier today.

I am sure the smart folks over at Google can come up with a more sensitive way of categorizing and describing news related searches for the recently departed.

Hot TrendsHot Trends

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Posted in Google Trends, Nailah Franklin | 1 Comment »

Innovation – The Competitive Gift Card Offer

July 31, 2007

I received the following question from Guideline Senior Project Manager Howard Waxman regarding gift card usage and had the following response.

Q: Subject: Comment on a thesis

Dear Mr. Cohn,

I’m doing some research for a client on the impact of gift cards on home improvement and home decorating e-tailing. I’m reaching out to people who think about marketing matters to ask for their thoughts about a thesis we have.

Our thesis is that smaller etailers in this category lose business to large multichannel retailers because people get gift cards as, well, gifts and then use them in the brick and mortar stores of the multichannel retailers.

For example, I need a lamp and I’m looking at some on LampsPlus.com but I haven’t made a purchase yet. Maybe I’m waiting to see if there is a post-holiday sale.

Then I get as a holiday present, a gift card to Home Depot. I take it down to my nearest brick & mortar Home Depot, hunt for a lamp, find one I like, use my gift card and maybe a couple of bucks in cash, buy it and take it home, never thinking to comparison shop at LampsPlus.

In other words, the savings offered by small etailers in this category is overpowered by the immediacy of a gift card to a larger retailer, especially a multichannel.

With gift card usage going through the roof, we want our client to think about whether they need to have gift cards or need to work more closely with non-specific gift card providers like Amex.

Would you have any comment to share on this thesis?

Thanks!

Howard Waxman
Senior Project Manager
tel: 212.463.6209
hwaxman at guideline.com

Guideline | 625 Avenue of the Americas, New York, NY 10011 | http://www.guideline.com

A: Subject: Re: Comment on a thesis

Hi Howard,

Thanks for contacting me.

Your clients could use a tactic similar to the competitive upgrade offer in the technology business.

LampsPlus.com could accept competitors gift cards commensurate with set transaction sizes as an inducement provided the new customer’s lifetime value supports offering the discount.

All the best,

Tim Cohn

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Posted in Gift Card, Guideline.com | Leave a Comment »

Apple Rings Seven Digits to Reach iPhone

July 1, 2007

Jay Westerdahl at DomainTools.com confirms Apple has acquired iPhone.com from Michael Kovatch.

Although Michael didn’t confirm his domain name sales price, Jay thinks the iPhone.com sold for in excess of one million dollars.

Kovatch registered the domain way back in 1995 and had plans to build a company around it. He has instead decided to build a larger bank balance.

Like Mark Cuban said, you only need to get it right once in business.

Michael Kovatch got it right with iPhone.com.

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Posted in Apple, DomainTools.com, iPhone, iPhone.com, Mark Cuban | 1 Comment »

Estimating Adsense Revenue

June 29, 2007

I don’t know how accurate the Adsensemeter can be if it extrapolates a sites Adsense revenue earning potential from Alexa data.

It can however provide insight into markets for instance by comparing your site’s Adsense earning potential with that of your competition’s.

Adsensemeter

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Posted in Adsense, Adsensemeter, Alexa | Leave a Comment »

IP Address Lookup Locator

June 29, 2007

Although this IP Address tool isn’t perfect, it does give a general idea of where an IP address is located.

IP Address Lookup Locator

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Posted in IP Address Locator, IP Address Lookup | 1 Comment »

InStealthMode.com

June 28, 2007

On numerous occasions I have typed in a domain only to be redirected to the site InStealthMode.com.

Today I found them after looking at my content placement report stats in my Google Adwords My Client Center account.

Of all the sites my ads appeared on yesterday, their Domain Ads had by far generated the largest number of impressions. However, Google doesn’t report “Domain Ads” at the domain level like each of the other content partners in my report. I can only assume Domain Ads is also http://www.domainads.com.

Based on the large number of impressions “Domains Ads” generated, they appear to control a large domain portfolio. This leads me to conclude they are a professional domainer.

The InStealthMode.com site promises to launch on July 7, 2007. (07-07-07)

Their WhoIs Record shows Centreville, VA based DreamSeller Inc. – In Stealth Mode as the registrant.

It would be helpful to advertisers for Google Adwords to parse out the domains within parked domain portfolios too when bundling reports of large quantities of impressions under one reseller like Domain Ads.

InStealthMode.com

Tags:
Posted in Advertisers, Adwords, Domain Ads, Domain parking, Domain Portfolio, Domainer, Domains, InStealthMode.com, My Client Center, Professional Domainer, WhoIs | Leave a Comment »

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