Search Marketing Communications

I received the following email today from a friend who thought I should know about it.

Subject: FW: better than google

If Google had a black screen, taking into account the huge number of page views, according to calculations, 750 mega watts/hour per year would be saved.

In response, Google created a black version of its search engine, called Blackie, with the exact same functions as the white version, but with lower energy consumption–Spread the word:

How do you tell a friend the information they thought was important and valuable enough to pass along to you was instead misinformation?

That what he thought was noteworthy was just a more sophisticated form of email spam promoting yet another product?

Blackle was not created by Google.

A simple Who Is search would have stopped the flow of misinformation, but apparently my friend doesn’t know how to search domain registration records – something those in the business probably take for granted.

Blackle does however use Google’s Custom Search Engine.

Even more ironic, a recent study confirms an all black display may actually consume more energy.

According to Will Rogers, “An ignorant person is one who doesn’t know what you just found out.”

Doesn’t a person’s having search skills or not now define a new type of ignorance, another dimension within the ever expanding Digital Divide – a dignorance?

Tags: Search Marketing

This entry was posted on October 10, 2007 at 3:14 pm and is filed under Blackle, Custom Search Engine, Digital Divide, Google, Misinformation, Search Skills, Who Is, Will Rogers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.