I received the following email today from a friend who thought I should know about it.

Subject: FW: better than google

If Google had a black screen, taking into account the huge number of page views, according to calculations, 750 mega watts/hour per year would be saved.

In response, Google created a black version of its search engine, called Blackie, with the exact same functions as the white version, but with lower energy consumption–Spread the word:

How do you tell a friend the information they thought was important and valuable enough to pass along to you was instead misinformation?

That what he thought was noteworthy was just a more sophisticated form of email spam promoting yet another product?

Blackle was not created by Google.

A simple Who Is search would have stopped the flow of misinformation, but apparently my friend doesn’t know how to search domain registration records – something those in the business probably take for granted.

Blackle does however use Google’s Custom Search Engine.

Even more ironic, a recent study confirms an all black display may actually consume more energy.

According to Will Rogers, “An ignorant person is one who doesn’t know what you just found out.”

Doesn’t a person’s having search skills or not now define a new type of ignorance, another dimension within the ever expanding Digital Divide – a dignorance?



2 Responses to “”

  1. Official Google Blog Post « Search Marketing Communications Says:

    […] Search Marketing Communications Tim Cohn’s Blog « […]

  2. earth018 Says:

    There are around 18 different versions of black google online. The best one Ive found is wwwdotcleanblackdotcom. Cleanblack is the only version that allows you to change the text colors of the google search results. Try it yourself by going to wwwdotcleanblackdotcom/theme/

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